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September 08, 2014

What Is Lifecycle Marketing?

Lifecycle MarketingThat sucking sound you hear?

It could be the black hole in your sales process.

You know -- that place where opportunities for growing your bottom line go to die. Or be swallowed up by a competitor.

Lifecycle Marketing is a philosophy and a process to discover and plug those black holes in every step of your sales process.

At Streamworks, we've found Lifecycle Marketing is an effective way for our clients to improve processes, evaluate results and focus attention and resources on their best prospects for increasing sales.

We help clients create ways to:

  • Attract website traffic and capture leads
  • Nurture prospects and educate them
  • Convert those prospects into sales
  • Wow your customers and deliver ultimate customer satisfaction
  • Upsell and resell those customers
  • Gain referrals for new business from satisfied customers (aka fans)
  • Reactivate lost customers

It sounds like a lot of hard work. But the payoff is more than worth it: Happy customers who come back to buy more and send more prospects your way (who hopefully turn into repeat customers themselves). -- What could be better?

P.S. A consultation with a Streamworks Lifecycle Marketing expert can help you pinpoint where your customers are falling through the cracks. It’s FREE and a great first step toward plugging the black holes in your sales process. Schedule an assessment here.

STREAMWORKS STATS

  • Existing customers are responsible for 61% of a company’s business.
  • Repeat customers spend 67% more than new customers.
  • It costs you 5 to 10 times more to acquire a new customer than retain an existing customer.

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