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February 07, 2023

What You Need To Know About the 2023 USPS® Color Transpromo Promotion

SW_What You Need To Know About the 2023 USPS Color Transpro Promotion


Like the other promotions & incentive programs that USPS® is running this year, the Personalized Color Transpromo promotion starts February 1, 2023.


This latest promotion is about utilizing new print technologies to send unique, engaging bills and statements. This promotion is exclusively for First-Class Mail® pieces that incorporate personalized full-color in their accounts and statements, and the discount increases with the inclusion of a Business Reply or Courtesy Reply envelope.


The personalized color transpromo promotion will run from February 1-July 31, 2023. The registration period started on January 9, 2023.


What is Eligible?

• First-Class Mail®, presort, and automation letters.


• Additional discounts for Courtesy Reply Mail or Business Reply Mail® inclusion (all reply pieces must include a valid IMb)


• Content must be a bill, statement, or account summary


Discount varies from 3% for the personalized color transpromo piece and up to 4% with the inclusion of a reply mechanism.


What ISN'T Eligible?

• USPS Marketing Mail™

• Periodicals

• Bound Printed Matter

• Media Mail®

• First-Class Mail and Marketing Mail Parcels

• First-Class Mail cards and flats


You can learn more about the promotion on the USPS® Postal Pro™ website, which includes a link to a webinar and a PDF download with full details.


If you have any questions or want to explore options for your next mailing, contact us to speak with a direct mail expert.


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