Marketing is a huge part of doing business everywhere. From retail to business-to-business (B2B) business, a company must do well in its marketing.
Though there are many ways to market—there’s no one-size-fits-all solution. With that said, there is push marketing, and then there is pull marketing. While the two have to do with marketing, of course, they differ in more ways than one.
But the question for marketing teams is: Which is better? Push marketing or pull marketing?
This brief overview will define both push and pull marketing and then help you determine which one is right for your business.
“Push marketing and pull marketing are two different things in the world of marketing,” says Phillip Johnson, a tech writer at Assignment Help and Custom Writing. “Push marketing has you go out into the public square to market. Whereas, pull marketing has you bring consumers to you so you can market to them. The latter focuses on conversions, while the former focuses on brand awareness.”
Push marketing (also known as “outbound marketing” or “direct response marketing”) is the strategy that has you direct—or “push”—your content right to the consumer. This form of marketing involves:
• Printed mailers
• Email offers
• TV spots
• Point-of-sale displays, etc.
The goal of this strategy is to push specific advertising into the outside world—the consumer’s physical world.
Here are some examples of push marketing at work:
• A new local business sends emails to residents of the area about limited-time discounts and perks for new customers.
• A retail store offers a discount for customers who buy specific new products.
• A brick-and-mortar business has a point-of-sale display at the cash register for anyone who wants to make last-minute purchases.
On the other hand, pull marketing (or “inbound marketing”) is a strategy that has you actively “pulling” prospects onto your site with a product or service. Mainly web-based, pull marketing uses brand awareness and visibility to have the leads come to you.
Here are some examples of pull marketing at work:
• After several years of advertising, a business is now a consumer's household name.
• A company receives sales through referrals (i.e., word-of-mouth or a • referral program) from current customers.
• A company runs a blog that posts several informative articles educating potential customers about the niche that it has expertise. As a result, customers see the company as an authority regarding the niche.
“Whether you choose push marketing or pull marketing will depend on your company and your consumers,” says Laura Wiggums, a business blogger at Ukservicesreviews and Best essay writing services. “First, think about how you want to approach your consumers. Do you want to bring consumers to you, or do you want to go to them? That all depends on who your consumers are, and the type of product or service that you’re offering. Once you know your business and consumer base, you’ll be able to determine the right marketing strategy.”
The good news is, that it’s possible to use both push and pull marketing in your marketing strategies. Push marketing is good for creating consumer demand. Pull marketing, in turn, can meet that demand. This is especially a good strategy for, say, B2B, because not only do they push their marketing to consumers, but they also pull leads (other businesses) to their market.
When you use both strategies, the possibilities are endless in the market. Again, you’re not only creating demand, but you’re also meeting the demand.
As you can see, push and pull marketing have their own strengths and weaknesses. However, whenever they’re combined, they can make a good strategy as a whole.
As a recap:
• Push marketing is going to the consumers and directly marketing to them—the brand awareness. AND,
• Pull marketing is ushering the consumers into your market, and satisfying whatever needs they have—the part of the conversion.
Now, whichever strategy you choose is up to you. Again, that all depends on the business that you’re in and the consumers that you’re serving.
We hope that this brief overview will help you to understand both push and pull marketing, and make the most out of your marketing efforts. Good luck with your marketing endeavors!
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Madeline Miller is a writer at Essay Roo and Assignment Writing Service. She is also a contributing writer to Big Assignments. As a content writer, she writes articles about big data, marketing trends, and coding.