As strong proponents of lifecycle marketing, we believe it’s imperative to view marketing channels based on the stages in your buying process and what consumers are looking to you for at each stage.
In a recent study from IPC Media it was found that different channels play important roles influencing consumers throughout the buying process.
Some key findings:
Brands spark inspirations and ideas across all platforms:
Looking at which platforms trigger online searches for more information about products and services:
Print had the most influence over actual purchases -- either from a brick-and-mortar store or online:
In generating word of mouth buzz: