The ABCs on A/B Testing in Email Campaigns

Posted on Oct 25, 2016

Your email database is a powerful resource for capturing leads, nurturing customer loyalty, and of course, driving sales and conversions. A smart marketer does everything they can to make the most of this resource. Using the wealth of data at your disposal in your email marketing automation platform, you can (and should) be constantly seeking to improve your email campaigns.

Continue Reading »

View Progress on Streamworks' New Headquarters Construction [Video]

Posted on Oct 23, 2016

Streamworks has begun construction on its new 88,000 square foot headquarters in Blaine, MN.  The new facilities will help streamline operations and unite our growing team under one roof.  Read more about the project and visit our Facebook page regularly for video updates on the construction progress.

Continue Reading »

15 Social Media Content Ideas to Engage Followers

Posted on Oct 18, 2016

When we polled fellow marketers on the social media challenges they face, it became loud and clear that the balance between finding time and fresh content ideas is a constant battle for them. If you’re reading this article, it probably is for you, too.

Continue Reading »

Direct Mail + Digital Marketing = Better Together

Posted on Oct 11, 2016

Direct mail and digital are often treated as an either/or proposition. In reality, that couldn’t be further from the truth; both direct mail and digital initiatives achieve greater results when their forces are combined

Continue Reading »

Direct Mail Delivers Results in a Digital Age

Posted on Oct 04, 2016

The numbers have spoken: by meeting your customers on the channels of their choosing, you can expect to improve response rates and the effectiveness of your marketing campaigns. Direct mail continues to deliver results that makes it an integral part of an integrated strategy.

Continue Reading »

Introducing Stream360 : : Print On Demand Platform

Posted on Sep 27, 2016

Streamworks is excited to introduce our new print on demand platform, Stream360!

Stream360 helps companies simplify marketing operations and control brand consistency across remote sales teams, multiple franchises, or various locations.

Continue Reading »

4 Ways to Add Technology to Direct Mail Campaigns

Posted on Sep 20, 2016

The emergence of new technologies has given direct mail a competitive edge in our increasingly digital and mobile age. Thanks to these new advances, recipients have the ability to engage with a direct mail piece through their smartphone or tablet, seamlessly marrying the offline and online experiences together for maximum results.

Continue Reading »

Do the Math : : Measuring Multi-Channel Success

Posted on Sep 13, 2016

While using a multi-channel marketing strategy may be a no-brainer, measuring its success can be a different story. Our friends at Target Marketing have devised a budget-friendly way to measure your multiple marketing channels so you can make informed decisions about the channels in your marketing mix.

Continue Reading »

Avoid These Common Marketing Budget Blunders in 2017

Posted on Sep 07, 2016

Fourth quarter is just around the corner, and it is time to start getting your ducks in a row for your 2017 marketing budget. Creating your annual marketing budget is one of the most important tasks you do all year. To help you prevent missteps, we’ve detailed some of the common budgeting mistakes people make and how to avoid them in your 2017 marketing budget.

Continue Reading »

The Marketing Metrics That Matter for Your Bottom Line

Posted on Aug 30, 2016

Our favorite way to describe the vast ocean of marketing metrics available to us these days is that we are “drowning in data, but parched for insight.” We have a seemingly unlimited supply of metrics at our fingertips, but you’ll find yourself at a loss to really gauge the success of your marketing efforts unless you know which numbers provide the most insightful benchmarks for your business.

Continue Reading »