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Maximize Your Marketing with Data Segmentation

Posted on Nov 21, 2017

Right offer, right audience, right time—those have been marketing’s three tent poles since most of us can remember. But in an age of ever-accumulating data, consumers have come to expect a much more refined and personalized relevance from the advertising they receive, both online and offline. 

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Is Augmented Reality the Next Step in Integrated Marketing?

Posted on Nov 14, 2017

From direct mail’s inherent trustworthiness to its usefulness in boosting online marketing efforts, print is a highly effective way to generate inbound results. Still, there is no denying that consumer behavior is being reshaped daily by new technology.

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2018 Planning: How to Increase Efficiencies & Maximize Your Direct Mail Budget

Posted on Nov 08, 2017

The temperatures are dropping, the days are getting shorter, and almost all the leaves have fallen. It can only mean one thing: Budget planning season is upon us. Your primary goal in 2018 should be to increase production efficiency in order to maximize your direct mail marketing dollars to their fullest. 

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How to Use IP Targeting for Better Direct Mail Results

Posted on Oct 30, 2017

If you haven’t noticed by now, we’re pretty strong proponents of integrated marketing here at Streamworks. Reaching consumers across multiple channels with a cohesive marketing message isn’t just good for brand management—it delivers better results. 

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5 Industries That Need To Use A Marketing on Demand Platform

Posted on Oct 24, 2017

As marketers, we’re reaching customers in more diverse, personalized ways than ever before. And as a result, we’re seeing our audiences expand and our markets multiply. However, the rise of multichannel marketing has challenges.

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USPS Outlook for 2018: Proposed Rate Increase To Take Effect January 21

Posted on Oct 19, 2017

This month, the United States Postal Service (USPS) filed proposed price changes for Market Dominant and Competitive products with the Postal Regulatory Commission that will take effect on January 21, 2018 if approved.

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5 Tips to Improve Your Email Send Reputation

Posted on Oct 17, 2017

When businesses first started employing email marketing, it was common to use the old spray-and-pray approach: buy targeted lists, send out mass email blasts and hope for a modest response that would produce a few qualified leads. And why not? It only made sense to cast as wide a net with your email marketing as possible, right? 

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3 Dangers of Rogue Marketing Collateral

Posted on Oct 10, 2017

Your sales team is driven, resourceful, and creative. That’s what makes them such an asset to your company. But those same qualities can lead to one of a marketer’s worst nightmares: the salesperson who’s gone rogue and created their own collateral. 

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Succeeding in the Age of Multi-Channel Marketing

Posted on Oct 03, 2017

Today’s consumers are moving targets. To stay competitive, your message much reach them where they truly live—online, offline and on the go. Direct mail, click-through ads, social media marketing and mobile experiences can no longer stand alone as separate consumer experiences. And none of them can be ignored. Why?

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4 Email Campaigns to Generate Leads and Drive Sales

Posted on Sep 19, 2017

Email is still the most effective online channel for lead generation. And there’s a lot to love about email: it’s cost effective, a natural fit for data segmenting and A/B testing, and easy to integrate with other marketing channels like direct mail.

If you want to make sure you’re getting the most bang for your lead-generating buck, why not give email marketing a fresh look? Below are four easy—and proven—email campaigns we think should be part of every marketing mix.

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