View Progress on Streamworks' New Headquarters Construction [Video]

Posted on Jun 28, 2016

Streamworks has begun construction on its new 88,000 square foot headquarters in Blaine, MN.  The new facilities will help streamline operations and unite our growing team under one roof.  Read more about the project and visit our Facebook page regularly for video updates on the construction progress.

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Digital vs. Offset Printing :: Which Should You Use?

Posted on Jun 21, 2016

Whether it’s a black-and-white flyer or a multi-color brochure, you’ve likely been confronted with the “digital or offset?” question when choosing the best printing option for your marketing projects. The answer is always the same: it depends. Each method possesses its own set of advantages and constraints in the pursuit of the best balance of size, type and budget.

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7 Emotional Copy Drivers That Make People Act

Posted on Jun 14, 2016

It’s no breakthrough that emotions are the key to consumers’ hearts (and wallets). What may come as more of a surprise is that digital marketing is not the most powerful tool for harnessing consumer emotions—direct mail is. Of course, quality still counts and poorly executed direct mail will still find its way into the trashcan. The secret to an impactful direct mail piece is copy that taps into emotional drivers of consumer behavior.

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Inside Google AdWords :: Industry Benchmarks to Inform Your Search Strategy

Posted on Jun 03, 2016

It can be a challenge to determine the ROI of your Google AdWords campaigns without seeing the numbers in context. The metrics that define success for one company or industry don’t always translate to the next. So how do you know how you rank among your competitors? Continue Reading »

Streamworks Moving Operations to Blaine, Breaks Ground on 88,000 Sq. Ft. Headquarters

Posted on Jun 02, 2016

BLAINE, Minn. - Streamworks, a direct response marketing company based in Arden Hills, Minn., broke ground on its new 88,000 square-foot headquarters June 2. It plans to relocate its 150-person workforce to Blaine, Minn. by year’s end.

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Use Behavior Insights to Increase Landing Page Conversions

Posted on May 16, 2016

When creating a new landing page, it’s easy to get caught up in the behind-the-scenes flurry of visits, clicks and conversions that we use to measure success. It’s so easy, in fact, that many marketers lose sight of the true key to landing page conversions: the actual, real live humans behind the screens.

After all, those humans are the people you’re talking to. The humans you’re trying to win over. Your target audience. All the tools and data in the world won’t make a difference if you forget to factor in the human element.

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8 Direct Mail Programs You Should Be Sending

Posted on May 12, 2016

Your customer database has the potential to be marketing gold. But first you need to implement marketing programs that leverage the insights your customer data provides. Below are eight tried-and-true direct mail programs you should be sending that do just that.

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6 Secrets for Creating Better Content

Posted on May 05, 2016

Online users are insatiable when it comes to new content. Just ask the 500,000 new users who join Facebook every day, sharing over 4.75 billion pieces of content worldwide on a daily basis.

This eagerness for new and engaging content should be seen as an opportunity, not an opposition. Somewhere out there in cyberspace are hundreds if not thousands of users looking for precisely the kind of content that only your brand can create. It’s just a matter of connecting with them.

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Use These Digital Tactics in Your Next Mail Campaign

Posted on Apr 26, 2016

There is often a mental divide between digital and direct marketing. Not only is this a strategic error, but it’s also a missed opportunity when it comes to design.

To give your next direct mail campaign a lift, try borrowing one of these popular digital tactics to incorporate into your next direct mail campaign.

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6 Ways to Keep Your Email List Squeaky Clean

Posted on Apr 19, 2016

When it comes to a successful email list strategy, marketers are increasingly recognizing that while quantity is good, quality is even better. More than two-thirds of marketing professionals said that growing and maintaining email lists is critical to the success of their strategy, deeming it a top challenge for their marketing programs. But a high-quality list isn’t something that happens overnight.

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