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5 Ways Direct Mail Can Boost Your Digital Marketing

Posted on Aug 15, 2017

It’s no secret that marketing has been transformed by the advent of digital communication. As devices and data delivery have advanced, so have the expectations of consumers. So with marketers scrambling to provide customers with the latest, greatest consumer experience—why does a traditional offline marketing vehicle like direct mail still outperform most digital tactics? 

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Risks & Rewards of Mailing in a Regulated Industry

Posted on Aug 08, 2017

Unless you’re in a regulated industry, security probably isn’t the first thing that comes to mind when you’re outlining criteria for a new marketing partner. However, in today’s technologically integrated world, data security is one of the most important qualities that a marketing partner can possess. 

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5 Ways Marketing on Demand Can Boost Your Business

Posted on Aug 01, 2017

In a recent blog, we covered the importance of brand management, developing a style guide and arming employees with the tools they need to adhere to it. We also touched briefly on how a Marketing on Demand platform could help companies accomplish this more effectively and efficiently. 

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You're Only As Strong As Your Database: The Importance of Ongoing Data Hygiene

Posted on Jul 25, 2017

Of the contacts in your database, how many do you think you have inaccurate information for? If your guess is anywhere near 32%, you’re right on target for the average American company. You might not think that having inaccurate or out-of-date data for 32% of your contacts is that big of a deal, but that defunct data can translate into 23% of your revenue lost – not to mention the loss of potential revenue. 

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7 Things to Verify Before Choosing a Secure Print Vendor

Posted on Jul 18, 2017

If you work in a regulated industry such as financial services or healthcare and have sensitive customer information to protect, you’re well aware of the importance of data security. What you may be less confident about is how to know you’re working with a secure print vendor.

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4 Ways to Build Trust with Direct Mail

Posted on Jul 06, 2017

In a study from Marketing Sherpa, 76% of surveyed consumers said they trusted traditional offline advertising like direct mail over online channels such as pop up ads, banner ads, video posts and social media marketing. While that statistic should not deter marketers from pursuing consumers through the digital platforms we all live by (and let’s be honest, we do live by them), it does indicate that the reports of direct mail’s demise are not only premature—but utterly false. 

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5 Ways to Better Manage Your Healthcare Brand

Posted on Jul 06, 2017

It’s no secret that the healthcare landscape has changed dramatically over the past few years, and with a steady stream of baby boomers approaching their retirement years, the demand for healthcare has never been higher. The expectation for access to healthcare services, providers and information is growing exponentially each year, increasing the marketing assets required. 

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Do You Have a Business Continuity Plan in Place?

Posted on Jun 27, 2017

In our 24/7 business environment, customers expect (and often demand) 100% uptime. That means no interruption in production, delivery, or service, come hell or high water. Do you have a business continuity plan in place to prevent core production downtime in the event of a crisis? Have you found a trustworthy partner to help you execute that plan? If you answered “no” to either or both questions, read on. 

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Do the Math: Measuring Multi-Channel Success

Posted on Jun 20, 2017

While using a multi-channel marketing strategy may be a no-brainer, measuring its success can be a different story. Our friends at Target Marketing have devised a budget-friendly way to measure your multiple marketing channels so you can make informed decisions about the channels in your marketing mix. 

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Streamworks' In-House Digital Agency Earns Google Partner Certification

Posted on Jun 13, 2017

 

Google dominates the world of online search, both paid and organic. If you’re seeking a search advertising partner to manage your PPC and AdWords campaigns, you should look for one that’s attained Google Partner status.

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