Continue Reading »
Integrated direct mail marketing programs are the name of the game here at Streamworks. We believe that not only is direct mail alive and well, but by joining forces with digital technologies and tactics, it’s entering a new renaissance (actually, we believe that we’re already in the midst of this renaissance). The integration of digital and direct mail is a frequent topic on this blog, along with the role of direct mail programs in a digital world.
Continue Reading »
Streamworks is pleased to announce that we have completed construction on our new, state-of-the art headquarters! We will begin operating out of the 90,000 square-foot facility on Monday, December 19.Continue Reading »
Companies that have been waiting for the Department of Justice (DOJ) to publish the official regulations on Title III web accessibility since 2010 will have to wait a while longer, as the department recently stated that it will not publish the regulations until 2018.Continue Reading »
The biggest challenge with designing any direct mail piece is to create something compelling enough so that your recipient won’t just toss it in the trash without taking a closer look. Direct mail involvement pieces are designed to pique the recipient’s interest enough for them to actually interact with the piece and (ultimately) (hopefully) take action.Continue Reading »
Streamworks has begun construction on its new 88,000 square foot headquarters in Blaine, MN. The new facilities will help streamline operations and unite our growing team under one roof. Read more about the project and visit our Facebook page regularly for video updates on the construction progress.Continue Reading »
Change is on the horizon for the United States Postal Service (USPS). On October 12, 2016, the USPS filed proposed price changes with the Postal Regulatory Commission (PRC) that, if approved, are planned to take effect on January 22, 2017. At the same time, the Postal Service announced that Standard Mail will be rebranded as USPS Marketing Mail.
Your email database is a powerful resource for capturing leads, nurturing customer loyalty, and of course, driving sales and conversions. A smart marketer does everything they can to make the most of this resource. Using the wealth of data at your disposal in your email marketing automation platform, you can (and should) be constantly seeking to improve your email campaigns.Continue Reading »
When we polled fellow marketers on the social media challenges they face, it became loud and clear that the balance between finding time and fresh content ideas is a constant battle for them. If you’re reading this article, it probably is for you, too.Continue Reading »
The numbers have spoken: by meeting your customers on the channels of their choosing, you can expect to improve response rates and the effectiveness of your marketing campaigns. Direct mail continues to deliver results that makes it an integral part of an integrated strategy.Continue Reading »