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New USPS Postal Rates Tak...

New USPS postal rates take effect January 21, 2018. Marketing Mail (formerly known as Stan...

Win Back Customers Withou...

When it comes to marketing, companies spend a lot of time and money on the acquisition of ...

6 Tips for Generating Lea...

The digital age has changed the buying process, which means the way we market and generate...

6 Most-Read Direct Mail A...

A quick scan of the headlines from our six most popular direct mail articles of 2017 shows...

Maximize Your Marketing w...

Right offer, right audience, right time—those have been marketing’s three tent poles since...

Is Augmented Reality the ...

From direct mail’s inherent trustworthiness to its usefulness in boosting online marketing...

2018 Planning: How to Inc...

The temperatures are dropping, the days are getting shorter, and almost all the leaves hav...

How to Use IP Targeting f...

If you haven’t noticed by now, we’re pretty strong proponents of integrated marketing here...

5 Industries That Need To...

As marketers, we’re reaching customers in more diverse, personalized ways than ever before...

USPS Outlook for 2018: Pr...

This month, the United States Postal Service (USPS) filed proposed price changes for Marke...

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