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Beyond a First-Name Basis: Why it Pays to Profile Your Customers

Posted on May 23, 2017

96% of consumers acknowledge having received mistargeted promotional information and 94% have taken steps to break their relationship with the brand or service, including automatically deleting emails (68%) and unsubscribing from lists (54%).

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Don't Make These 10 Common Direct Mail Mistakes

Posted on May 16, 2017

When executed well, direct mail campaigns can be a highly effective marketing tool. Avoid making these ten common mistakes to ensure that your next direct mail campaign is a success:

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The Case for Long-Form Copy in Direct Mail Marketing

Posted on May 09, 2017

Last year, Streamworks partnered with the Guthrie Theater in Minneapolis to design and implement a direct mail fundraising campaign to help them reach their 2016 fundraising goal.

We designed an A/B test for the direct mail campaign that pitted long-form copy against short-form. One version was a flashy 6x10 full-color brochure that reflected the bold look and feel of the Guthrie’s recent rebrand, mailed in a see-through envelope showcasing the high-design cover. The second version was a long-form appeal letter, mailed in a #10 envelope.

Which one do you think performed better?

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10 Ways to Make Your Furniture Sales Event a Success

Posted on May 02, 2017

Sales events are a routine practice for furniture retailers, but do they actually work?

Short answer: Yes.

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Millennials Are Mail-ennials and Other Recent USPS Findings

Posted on Apr 25, 2017

The newest ‘Mail Moments’ survey sponsored by USPS was conducted to understand the overall mail habits of consumers, specifically as they relate to the act of retrieving and sorting mail.

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Pick the Right Paper for Your Next Project With These 8 Tips

Posted on Apr 18, 2017

Not all paper is created equal, and there isn’t just one type for every job. When choosing paper for your print projects, it’s more than just picking the option that best fits your budget—it’s about ensuring that the type of paper you’re using meets the exact standards of the service you’re providing.

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Why Your Healthcare Organization Needs Marketing-On-Demand

Posted on Apr 11, 2017

Marketing-on-demand software allows healthcare marketers to manage, customize, and distribute marketing materials on an as-needed basis while retaining regulatory compliance and brand control across the board.

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The Role of Direct Mail in Your Inbound Strategy

Posted on Apr 04, 2017

Never let it be said that direct mail and inbound marketing can’t play well together. With a little creative thinking, direct mail can be a heavy-hitter in your inbound marketing strategy. Direct mail drives a response rate 10 to 30 times higher than email, so don’t let this impactful tool go overlooked. Follow the tips in this blog post to design campaign strategy that effectively incorporates direct mail tactics into your overall inbound funnel.

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25% of Your Email List Will Depreciate This Year: Here's How to Make Up For It

Posted on Mar 28, 2017

Email marketing databases decay at an average rate of 2% per month, which means you can expect your email list to depreciate roughly 25% per year. How can you tell which addresses in your database have gone bad (and protect your online reputation in the process)?

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7 Ways to Add Technology to Direct Mail Campaigns

Posted on Mar 20, 2017

The emergence of new technologies has given direct mail a competitive edge in our increasingly digital and mobile age. Thanks to these new advances, recipients have the ability to engage with a direct mail piece through their smartphone or tablet, seamlessly marrying the offline and online experiences together for maximum results.

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