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Do the Math: Measuring Multi-Channel Success

Posted on Jun 20, 2017

While using a multi-channel marketing strategy may be a no-brainer, measuring its success can be a different story. Our friends at Target Marketing have devised a budget-friendly way to measure your multiple marketing channels so you can make informed decisions about the channels in your marketing mix. 

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Streamworks' In-House Digital Agency Earns Google Partner Certification

Posted on Jun 13, 2017

 

Google dominates the world of online search, both paid and organic. If you’re seeking a search advertising partner to manage your PPC and AdWords campaigns, you should look for one that’s attained Google Partner status.

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5 Tips To Make Sure Your Direct Mail Campaigns Are 100% Accurate

Posted on Jun 06, 2017

Machines are great. They can produce direct mail pieces quickly and reliably but sometimes … stuff happens. They break down. They jam up. There’s a misfeed. And for the majority of direct mail campaigns, it’s not a big deal when this happens. The jammed stock is counted as spoilage, the machine is reset, and production continues. 

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Why Personalization Matters in Direct Mail

Posted on May 30, 2017

Using personalization in marketing is nothing new. From greeting customers at the door to using a customer’s first name in an email salutation, personalization strengthens the client/customer relationship, improves customer experience, and makes customers feel valued. But with improvements in technology, our ability to personalize elements of a direct mail piece have become much more sophisticated.

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Beyond a First-Name Basis: Why it Pays to Profile Your Customers

Posted on May 23, 2017

96% of consumers acknowledge having received mistargeted promotional information and 94% have taken steps to break their relationship with the brand or service, including automatically deleting emails (68%) and unsubscribing from lists (54%).

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Don't Make These 10 Common Direct Mail Mistakes

Posted on May 16, 2017

When executed well, direct mail campaigns can be a highly effective marketing tool. Avoid making these ten common mistakes to ensure that your next direct mail campaign is a success:

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The Case for Long-Form Copy in Direct Mail Marketing

Posted on May 09, 2017

Last year, Streamworks partnered with the Guthrie Theater in Minneapolis to design and implement a direct mail fundraising campaign to help them reach their 2016 fundraising goal.

We designed an A/B test for the direct mail campaign that pitted long-form copy against short-form. One version was a flashy 6x10 full-color brochure that reflected the bold look and feel of the Guthrie’s recent rebrand, mailed in a see-through envelope showcasing the high-design cover. The second version was a long-form appeal letter, mailed in a #10 envelope.

Which one do you think performed better?

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10 Ways to Make Your Furniture Sales Event a Success

Posted on May 02, 2017

Sales events are a routine practice for furniture retailers, but do they actually work?

Short answer: Yes.

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Millennials Are Mail-ennials and Other Recent USPS Findings

Posted on Apr 25, 2017

The newest ‘Mail Moments’ survey sponsored by USPS was conducted to understand the overall mail habits of consumers, specifically as they relate to the act of retrieving and sorting mail.

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Pick the Right Paper for Your Next Project With These 8 Tips

Posted on Apr 18, 2017

Not all paper is created equal, and there isn’t just one type for every job. When choosing paper for your print projects, it’s more than just picking the option that best fits your budget—it’s about ensuring that the type of paper you’re using meets the exact standards of the service you’re providing.

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