The emergence of new technologies has given direct mail a competitive edge in our increasingly digital and mobile age. Thanks to these new advances, recipients have the ability to engage with a direct mail piece through their smartphone or tablet, seamlessly marrying the offline and online experiences together for maximum results.Continue Reading »
Streamworks has begun construction on its new 88,000 square foot headquarters in Blaine, MN. The new facilities will help streamline operations and unite our growing team under one roof. Read more about the project and visit our Facebook page regularly for video updates on the construction progress.Continue Reading »
While using a multi-channel marketing strategy may be a no-brainer, measuring its success can be a different story. Our friends at Target Marketing have devised a budget-friendly way to measure your multiple marketing channels so you can make informed decisions about the channels in your marketing mix.Continue Reading »
Fourth quarter is just around the corner, and it is time to start getting your ducks in a row for your 2017 marketing budget. Creating your annual marketing budget is one of the most important tasks you do all year. To help you prevent missteps, we’ve detailed some of the common budgeting mistakes people make and how to avoid them in your 2017 marketing budget.Continue Reading »
Our favorite way to describe the vast ocean of marketing metrics available to us these days is that we are “drowning in data, but parched for insight.” We have a seemingly unlimited supply of metrics at our fingertips, but you’ll find yourself at a loss to really gauge the success of your marketing efforts unless you know which numbers provide the most insightful benchmarks for your business.Continue Reading »
Marketers, get ready: mailboxes are about to get digital.
Slated for a 2017 nationwide roll-out, the USPS is piloting a service called Informed Delivery that lets customers digitally preview their mail before it arrives. Subscribers of the service will receive an email every morning that captures the front side of letter-size mail, giving visibility to who the sender is and who the letter is addressed to.Continue Reading »
Your email list is the one medium of digital communication over which you have full reign. Facebook makes seemingly arbitrary decisions about which followers will actually see your posts. On Twitter, your tweets get lost in the shuffle of a constantly updating pipeline of content. With an email list, you get to determine when and what content is delivered to your audience.Continue Reading »
Email marketing databases decay at an average rate of 2% per month, which means you can expect your email list to depreciate roughly 25% per year. How can you tell which addresses in your database have gone bad (and protect your online reputation in the process)?Continue Reading »
What if you could press a button and all your lead generation and nurturing tasks would take care of themselves, leaving you free to focus on other aspects of growing your business?
Well…you can. It’s called email marketing automation, and when it’s done right, it nurtures your database with personalized, useful content that turns prospects into customers and customers into brand-loyal advocates.Continue Reading »