Use Behavior Insights to Increase Landing Page Conversions

Posted on May 16, 2016

When creating a new landing page, it’s easy to get caught up in the behind-the-scenes flurry of visits, clicks and conversions that we use to measure success. It’s so easy, in fact, that many marketers lose sight of the true key to landing page conversions: the actual, real live humans behind the screens.

After all, those humans are the people you’re talking to. The humans you’re trying to win over. Your target audience. All the tools and data in the world won’t make a difference if you forget to factor in the human element.

If you find yourself so buffeted by a digital data storm that you lose sight of your goals, it’s time to take a step back from all those shiny tools and analytics so that you can refocus your strategy to hone in on those humans behind the screen.

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8 Direct Mail Programs You Should Be Sending

Posted on May 12, 2016

Your customer database has the potential to be marketing gold. But first you need to implement marketing programs that leverage the insights your customer data provides. Below are eight tried-and-true direct mail programs you should be sending that do just that.

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6 Secrets for Creating Better Content

Posted on May 05, 2016

Online users are insatiable when it comes to new content. Just ask the 500,000 new users who join Facebook every day, sharing over 4.75 billion pieces of content worldwide on a daily basis.

This eagerness for new and engaging content should be seen as an opportunity, not an opposition. Somewhere out there in cyberspace are hundreds if not thousands of users looking for precisely the kind of content that only your brand can create. It’s just a matter of connecting with them.

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Use These Digital Tactics in Your Next Mail Campaign

Posted on Apr 26, 2016

There is often a mental divide between digital and direct marketing. Not only is this a strategic error, but it’s also a missed opportunity when it comes to design.

To give your next direct mail campaign a lift, try borrowing one of these popular digital tactics to incorporate into your next direct mail campaign.

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6 Ways to Keep Your Email List Squeaky Clean

Posted on Apr 19, 2016

When it comes to a successful email list strategy, marketers are increasingly recognizing that while quantity is good, quality is even better. More than two-thirds of marketing professionals said that growing and maintaining email lists is critical to the success of their strategy, deeming it a top challenge for their marketing programs. But a high-quality list isn’t something that happens overnight.

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3 Reasons Why Repeat Mailings Can Make Your Campaign Count

Posted on Apr 13, 2016

 

One and done is better than none, but it’s far from using direct mail to its fullest potential. Being direct is about touching prospects and customers not once, not twice, but as many times as it takes for your message to find its mark.

Many industry experts believe it takes 9 to 12 marketing touches to get through to your prospects in today’s market before you can expect to convert them into customers.

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The Role of Direct Marketing in Your Inbound Strategy

Posted on Apr 04, 2016

There is an important role for direct mail to play in your inbound marketing strategy. We already know that direct mail drives a response rate 10 to 30 times higher than email. It’s just a matter of devising a campaign strategy that effectively incorporates direct mail tactics into your overall inbound funnel.

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Use RFM Segmentation to Create Winning Offers and Content

Posted on Mar 28, 2016

How do you market to your customers if you aren’t aware of their needs? Better yet, how do you get through to your customer if you don’t know how to reach them?

To sell to your customer is to know your customer. Without understanding how to properly engage your customer, your marketing tactics are bound to fall flat.

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10 Email Marketing Hacks to Boost Your ROI

Posted on Mar 22, 2016

How many times have you deleted an email from a business or brand without opening it? How many times have you done so today?

Email marketing is a ripe opportunity for brands to engage with customers, build trust, and generate business. It’s cost-effective, too—according to the Direct Marketing Association, the ROI for email marketing is over 4,300%! But it only works if you can get customers to actually open your emails.

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Multiple Marketing Channels, One User Experience

Posted on Mar 10, 2016

We live in a very technology-dependent society, where everyone is connected to just about everything. We use the Internet in place of everyday jobs and tasks, blurring the lines between online activity and real-life experiences. Chances are, you can probably list off at least five wireless and Internet-based gadgets within eyeshot.

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