On December 19th, Streamworks moved into a brand new headquarters in Blaine, Minnesota. Our new 90,000 square-foot space brings Streamworks and Imagewerks Marketing, our in-house creative and digital agency, under one roof for the first time.Continue Reading »
Contrary to popular belief, millennials do in fact respond to traditional marketing methods such as direct mail. You just have to make sure you’re speaking their language and invoking their values.Continue Reading »
Editor’s Note: This blog post was originally published in April, 2016 and has been updated with fresh content.
When it comes to a successful email list strategy, marketers are increasingly recognizing that while quantity is good, quality is even better. More than two-thirds of marketing professionals said that growing and maintaining email lists are critical to the success of their strategy, deeming them top challenges for their marketing programs. But a high-quality list isn’t something that happens overnight.Continue Reading »
All companies face logistical challenges in executing marketing plans. That’s true whether you’re a large company with satellite offices all over the country, a smaller company that utilizes remote sales representatives, or an average-sized company just trying to conduct business as efficiently and cost-effectively as possible.Continue Reading »
Editor's note: This post was originally published in June 2016 and has been updated with enhanced content.
It’s no breakthrough that emotions are the key to consumers’ hearts (and wallets). What may come as more of a surprise is that digital marketing is not the most powerful tool for harnessing consumer emotions—direct mail is. Of course, quality still counts and poorly executed direct mail will still find its way into the trashcan. The secret to an impactful direct mail piece is copy that taps into emotional drivers of consumer behavior.Continue Reading »
For the second consecutive year, Streamworks has been named in the Printing Impressions ‘400,’ a comprehensive ranking of top printing companies in the United States and Canada by Printing Impressions magazine. Streamworks is ranked 266th on the 2016 list, up twenty-two spots from 2015.Continue Reading »
To stay competitive in an evolving marketplace, many brands find it essential to undertake a rebranding process at some point in their lifetime. Though most emblematically represented by the company’s logo – which is usually either updated or flatout replaced – a rebrand involves a comprehensive updating of company messaging, product offerings, style, and ethos.Continue Reading »
Data changes are moving at the speed of light, requiring constant care and maintenance to ensure it remains in good standing. Is your database up to the task?
In 30 minutes from now, 120 business addresses will change, 75 phone numbers will be reassigned, and 30 new businesses will begin to take shape. (Source: D&B The Sales and Marketing Institute.)Continue Reading »
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Integrated direct mail marketing programs are the name of the game here at Streamworks. We believe that not only is direct mail alive and well, but by joining forces with digital technologies and tactics, it’s entering a new renaissance (actually, we believe that we’re already in the midst of this renaissance). The integration of digital and direct mail is a frequent topic on this blog, along with the role of direct mail programs in a digital world.