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3 Dangers of Rogue Marketing Collateral

Posted on Oct 10, 2017

Your sales team is driven, resourceful, and creative. That’s what makes them such an asset to your company. But those same qualities can lead to one of a marketer’s worst nightmares: the salesperson who’s gone rogue and created their own collateral. 

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Succeeding in the Age of Multi-Channel Marketing

Posted on Oct 03, 2017

Today’s consumers are moving targets. To stay competitive, your message much reach them where they truly live—online, offline and on the go. Direct mail, click-through ads, social media marketing and mobile experiences can no longer stand alone as separate consumer experiences. And none of them can be ignored. Why?

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4 Email Campaigns to Generate Leads and Drive Sales

Posted on Sep 19, 2017

Email is still the most effective online channel for lead generation. And there’s a lot to love about email: it’s cost effective, a natural fit for data segmenting and A/B testing, and easy to integrate with other marketing channels like direct mail.

If you want to make sure you’re getting the most bang for your lead-generating buck, why not give email marketing a fresh look? Below are four easy—and proven—email campaigns we think should be part of every marketing mix.

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Ideal Length for Social Media Posts and Online Content

Posted on Sep 12, 2017

The length of your online content has a direct impact on how well it performs (we’re talking reach, likes, clicks, comments, shares, etc). Writing captions, tweets, and posts that are the ideal length for their platform will allow you to maximize engagement and increase results. 

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Using Direct Mail for Acquisition vs. Retention

Posted on Sep 07, 2017

Attracting new customers is five times more expensive than marketing to existing ones, and the competition for the dollars of each new customer is fiercer than ever. According to the Pareto rule (which has been proven by analysis of real consumer data), 80% of your revenue comes from 20% of your existing customers. And yet 44% of companies put more effort into acquisition campaigns than they do retention. Why? 

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How To Increase Direct Mail Accuracy While Reducing Production Costs

Posted on Aug 30, 2017

You may already know that direct mail is still a highly effective marketing tactic with an important role to play in your inbound marketing strategy that often drives a 10-30x higher response rate than digital tactics, especially among millennials. But as with any proven marketing tactic, there’s always room to increase ROI by reducing production costs.

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5 Ways Direct Mail Can Boost Your Digital Marketing

Posted on Aug 15, 2017

It’s no secret that marketing has been transformed by the advent of digital communication. As devices and data delivery have advanced, so have the expectations of consumers. So with marketers scrambling to provide customers with the latest, greatest consumer experience—why does a traditional offline marketing vehicle like direct mail still outperform most digital tactics? 

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Data Security: Why Your Print Vendor Should Be SOC 2 Compliant

Posted on Aug 08, 2017

Unless you’re in a regulated industry, security probably isn’t the first thing that comes to mind when you’re outlining criteria for a new marketing partner. However, in today’s technologically integrated world, data security is one of the most important qualities that a marketing partner can possess. 

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5 Ways Marketing on Demand Can Boost Your Business

Posted on Aug 01, 2017

In a recent blog, we covered the importance of brand management, developing a style guide and arming employees with the tools they need to adhere to it. We also touched briefly on how a Marketing on Demand platform could help companies accomplish this more effectively and efficiently. 

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You're Only As Strong As Your Database: The Importance of Ongoing Data Hygiene

Posted on Jul 25, 2017

Of the contacts in your database, how many do you think you have inaccurate information for? If your guess is anywhere near 32%, you’re right on target for the average American company. You might not think that having inaccurate or out-of-date data for 32% of your contacts is that big of a deal, but that defunct data can translate into 23% of your revenue lost – not to mention the loss of potential revenue. 

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