USPS Informed Delivery: Check Mail Before Walking to the Mailbox

Posted on Aug 23, 2016

Marketers, get ready: mailboxes are about to get digital.

Slated for a 2017 nationwide roll-out, the USPS is piloting a service called Informed Delivery that lets customers digitally preview their mail before it arrives. Subscribers of the service will receive an email every morning that captures the front side of letter-size mail, giving visibility to who the sender is and who the letter is addressed to.

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How to Grow (and Manage!) Your Email List Organically

Posted on Aug 16, 2016

Your email list is the one medium of digital communication over which you have full reign. Facebook makes seemingly arbitrary decisions about which followers will actually see your posts. On Twitter, your tweets get lost in the shuffle of a constantly updating pipeline of content. With an email list, you get to determine when and what content is delivered to your audience.

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Protect Your Online Reputation :: How to Find Out if Your Emails are Valid

Posted on Aug 02, 2016

Email marketing databases decay at an average rate of 2% per month, which means you can expect your email list to depreciate roughly 25% per year. How can you tell which addresses in your database have gone bad (and protect your online reputation in the process)?

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Don't Speak Robot & 6 Other Tips for a Successful Email Drip Campaign

Posted on Jul 26, 2016

What if you could press a button and all your lead generation and nurturing tasks would take care of themselves, leaving you free to focus on other aspects of growing your business?

Well…you can. It’s called email marketing automation, and when it’s done right, it nurtures your database with personalized, useful content that turns prospects into customers and customers into brand-loyal advocates.

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Don't Make These Common Production Mistakes

Posted on Jul 19, 2016

Let’s face it: direct mail campaigns have a lot of moving parts. Between the data, designing, and producing all the components while staying within postal regulations, there’s a lot to keep track of.  We’re sharing some of the most common mistakes that have caused costly delays for our clients’ direct mail projects.

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5 Video Types That Will Boost Your Digital Strategy

Posted on Jul 12, 2016

If you haven’t already, it’s time to start making room for video in your digital and content marketing strategies. Online video has been on the rise for years, and now in 2016 it’s the dominating medium of viral content. Video drives user engagement, shares, conversions and time spent on your site. What other form of content can consistently deliver these results?

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6 USPS Direct Mail Promotion Programs for 2017

Posted on Jul 01, 2016

The USPS has announced six direct mail promotion programs offering incentives to increase mail volumes for the 2017 calendar year. These promotions—including one new and five continuing ones—are intended to provide marketers incentive to use direct mail to increase customer engagement with dynamic color, new print techniques, mobile technology, and traditional and innovative mail techniques. On average, participation in the promotions will provide a 2-5% postage discount.

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View Progress on Streamworks' New Headquarters Construction [Video]

Posted on Jun 28, 2016

Streamworks has begun construction on its new 88,000 square foot headquarters in Blaine, MN.  The new facilities will help streamline operations and unite our growing team under one roof.  Read more about the project and visit our Facebook page regularly for video updates on the construction progress.

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Digital vs. Offset Printing :: Which Should You Use?

Posted on Jun 21, 2016

Whether it’s a black-and-white flyer or a multi-color brochure, you’ve likely been confronted with the “digital or offset?” question when choosing the best printing option for your marketing projects. The answer is always the same: it depends. Each method possesses its own set of advantages and constraints in the pursuit of the best balance of size, type and budget.

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7 Emotional Copy Drivers That Make People Act

Posted on Jun 14, 2016

It’s no breakthrough that emotions are the key to consumers’ hearts (and wallets). What may come as more of a surprise is that digital marketing is not the most powerful tool for harnessing consumer emotions—direct mail is. Of course, quality still counts and poorly executed direct mail will still find its way into the trashcan. The secret to an impactful direct mail piece is copy that taps into emotional drivers of consumer behavior.

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