While using a multi-channel marketing strategy may be a no-brainer, measuring its success can be a different story. Our friends at Target Marketing have devised a budget-friendly way to measure your multiple marketing channels so you can make informed decisions about the channels in your marketing mix.Continue Reading »
Google dominates the world of online search, both paid and organic. If you’re seeking a search advertising partner to manage your PPC and AdWords campaigns, you should look for one that’s attained Google Partner status.Continue Reading »
Machines are great. They can produce direct mail pieces quickly and reliably but sometimes … stuff happens. They break down. They jam up. There’s a misfeed. And for the majority of direct mail campaigns, it’s not a big deal when this happens. The jammed stock is counted as spoilage, the machine is reset, and production continues.Continue Reading »
Using personalization in marketing is nothing new. From greeting customers at the door to using a customer’s first name in an email salutation, personalization strengthens the client/customer relationship, improves customer experience, and makes customers feel valued. But with improvements in technology, our ability to personalize elements of a direct mail piece have become much more sophisticated.Continue Reading »
96% of consumers acknowledge having received mistargeted promotional information and 94% have taken steps to break their relationship with the brand or service, including automatically deleting emails (68%) and unsubscribing from lists (54%).Continue Reading »
Last year, Streamworks partnered with the Guthrie Theater in Minneapolis to design and implement a direct mail fundraising campaign to help them reach their 2016 fundraising goal.
We designed an A/B test for the direct mail campaign that pitted long-form copy against short-form. One version was a flashy 6x10 full-color brochure that reflected the bold look and feel of the Guthrie’s recent rebrand, mailed in a see-through envelope showcasing the high-design cover. The second version was a long-form appeal letter, mailed in a #10 envelope.
Which one do you think performed better?Continue Reading »
Sales events are a routine practice for furniture retailers, but do they actually work?
Short answer: Yes.Continue Reading »
The newest ‘Mail Moments’ survey sponsored by USPS was conducted to understand the overall mail habits of consumers, specifically as they relate to the act of retrieving and sorting mail.Continue Reading »
Not all paper is created equal, and there isn’t just one type for every job. When choosing paper for your print projects, it’s more than just picking the option that best fits your budget—it’s about ensuring that the type of paper you’re using meets the exact standards of the service you’re providing.Continue Reading »