Let’s face it: direct mail campaigns have a lot of moving parts. Between the data, designing, and producing all the components while staying within postal regulations, there’s a lot to keep track of. We’re sharing some of the most common mistakes that have caused costly delays for our clients’ direct mail projects.Continue Reading »
If you haven’t already, it’s time to start making room for video in your digital and content marketing strategies. Online video has been on the rise for years, and now in 2016 it’s the dominating medium of viral content. Video drives user engagement, shares, conversions and time spent on your site. What other form of content can consistently deliver these results?Continue Reading »
The USPS has announced six direct mail promotion programs offering incentives to increase mail volumes for the 2017 calendar year. These promotions—including one new and five continuing ones—are intended to provide marketers incentive to use direct mail to increase customer engagement with dynamic color, new print techniques, mobile technology, and traditional and innovative mail techniques. On average, participation in the promotions will provide a 2-5% postage discount.Continue Reading »
Streamworks has begun construction on its new 88,000 square foot headquarters in Blaine, MN. The new facilities will help streamline operations and unite our growing team under one roof. Read more about the project and visit our Facebook page regularly for video updates on the construction progress.Continue Reading »
Whether it’s a black-and-white flyer or a multi-color brochure, you’ve likely been confronted with the “digital or offset?” question when choosing the best printing option for your marketing projects. The answer is always the same: it depends. Each method possesses its own set of advantages and constraints in the pursuit of the best balance of size, type and budget.Continue Reading »
It’s no breakthrough that emotions are the key to consumers’ hearts (and wallets). What may come as more of a surprise is that digital marketing is not the most powerful tool for harnessing consumer emotions—direct mail is. Of course, quality still counts and poorly executed direct mail will still find its way into the trashcan. The secret to an impactful direct mail piece is copy that taps into emotional drivers of consumer behavior.Continue Reading »
BLAINE, Minn. - Streamworks, a direct response marketing company based in Arden Hills, Minn., broke ground on its new 88,000 square-foot headquarters June 2. It plans to relocate its 150-person workforce to Blaine, Minn. by year’s end.Continue Reading »
When creating a new landing page, it’s easy to get caught up in the behind-the-scenes flurry of visits, clicks and conversions that we use to measure success. It’s so easy, in fact, that many marketers lose sight of the true key to landing page conversions: the actual, real live humans behind the screens.
After all, those humans are the people you’re talking to. The humans you’re trying to win over. Your target audience. All the tools and data in the world won’t make a difference if you forget to factor in the human element.Continue Reading »
Your customer database has the potential to be marketing gold. But first you need to implement marketing programs that leverage the insights your customer data provides. Below are eight tried-and-true direct mail programs you should be sending that do just that.
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