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Streamworks Blog

Answer These 5 Questions to Develop Buyer Personas

Dec 10, 2015 12:32:17 PM
A buyer persona is a research-based representation of your ideal customers based on demographics, behavior patterns, motivations, and goals. By using buyer personas to segment your database, you’ll...

What Is Your Customer's State of Mind?

Aug 25, 2014 3:09:00 PM

In a recent study conducted by IPC Media, it was found that what we've come to know as “me time” has evolved to encompass three different mind states – catch-up time, focus time and down time - with...

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