Streamworks Blog

We’ve all felt the pain. You run a digital ad campaign, your click-through-rate is high but your bounce rate is even higher.

The average adult spent5.9 hours a day with digital media in 2017, so it’s no surprise that digital advertisingtopped $209 billion worldwidefor the same year (more than traditional TV).

Are you starting to notice you’re not quite hitting the yearly marketing goals you planned?

In order to get website visitors into your sales funnel, you want low website bounce rates.

Everyone has a website but is yours growing your sales?

You’re not alone.

In January, Facebook announced it was making changes to its news feed algorithm in an attempt to make time on the platform more meaningful—and perhaps more psychologically...

We’ve talked often in this blog about the virtues of integrating digital and offline tactics. Most recently, we discussed how direct mail and digital marketing can be combined to maximize overall...

Generating leads, nurturing prospects. There was a time when marketing did one and sales did the other.

 As we look at today’s content marketing landscape, those lines have blurred. Consumers now...

As our clients continue to expand their inbound digital marketing efforts, we hear a lot of questions about the value of direct mail in a increasingly digital world. However, determining how it...

It’s no secret that marketing has been transformed by the advent of digital communication. As devices and data delivery have advanced, so have the expectations of consumers.

Google dominates the world of online search, both paid and organic. If you’re seeking a search advertising partner to manage your PPC and AdWords campaigns, you should look for one that’s attained...

Diving into the world of email marketing analytics can seem a bit overwhelming, especially with the wide variety of metrics to keep track of. How do you know which email metrics to track and how your...