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Geofencing & Remarketing:...

  As digital initiatives take up more and more of companies’ marketing budgets, many clien...

6 Most Popular Direct Mai...

  With the end of the year quickly approaching, we decided to take a look back at our most...

8 Tips to Trim Your Print...

  The New Year is right around the corner and you know what that means: while others are p...

Why You Should Track Your...

  When sending time-sensitive mailpieces such as checks, statements or sales offers, it’s ...

8 Ways Personalization Ca...

  When it comes to your marketing, a name could be the difference between mediocre and out...

Capture New Donors by Re-...

  Everyone has a website but is yours growing your donor base?

USPS Outlook for 2019: Pr...

  This month, the United States Postal Service (USPS) filed proposed price changes with th...

7 Direct Mail Formats Des...

  All direct mail is not created equal.

Tips on How to Plan an A/...

  One of the best ways to get to know your consumers is through A/B testing.

Using Emotion to Drive Re...

  In today’s world of dynamic keywords and search rankings, it’s easy for copywriters and ...

3 Keys to Effective Data-...

  For today’s marketer, information truly is power.   The wealth of data available to us t...

Using Direct Mail for Acq...

  Even in the digital age, direct mail continues to be one of the most effective marketing...

How to Increase Ad Conver...

  We’ve all felt the pain. You run a digital ad campaign, your click-through-rate is high ...

Stop Wasting Digital Ad S...

  The average adult spent 5.9 hours a day with digital media in 2017, so it’s no surprise ...

USPS Informed Delivery: I...

  Over the past couple years, this blog page has talked a lot about integrated marketing—t...

What Millennials Can Teac...

  If you’ve ever interacted with a little kid, they’ve most likely asked you the question,...

5 Ways to Lower Direct Ma...

  Even as digital marketing continues to command more of corporate america’s marketing bud...

Direct Mail Goes Digital:...

  In today’s tech-heavy world, it may seem counter-intuitive to announce that direct mail ...

Direct Mail Ideas to Help...

  Everyone wants their direct mail to not only look good, but also result in sales.

3 Tips to Get Out of a Ma...

  Are you starting to notice you’re not quite hitting the yearly marketing goals you plann...

Digital vs. Offset Printi...

  Mailers, brochures and sell sheets can all be effective tools in your marketing arsenal,...

Resources to Help You wit...

  There’s no one-size-fits-all approach to achieving a successful direct mail marketing ca...

Tips to Reduce Website Bo...

  In order to get website visitors into your sales funnel, you want low website bounce rat...

Our Top 4 Favorite Blogs ...

Integrated direct mail marketing programs are the name of the game here at Streamworks.

The Role of Direct Mail i...

  Outbound and inbound marketing are often treated as an either/or proposition.

Grow Sales By Re-Engaging...

  Everyone has a website but is yours growing your sales?  

How GDPR Will Impact U.S....

  The GDPR takes effect May 25, 2018 and is designed to unify data privacy requirements ac...

5 Things to Consider When...

  In the world of sales and marketing, paper is where ideas unfold and your brand story is...

Earth Day Tips for Produc...

  Research shows that two-thirds of global consumers prefer to give their business to comp...

How to Create Irresistibl...

In the golden age of outbound marketing, generating leads fell to a sales team armed with ...

9 Ideas To Increase Direc...

Whether launching a new campaign or trying to beat the control, direct marketers are alway...

Mining For Marketing Data...

At Streamworks, we call it marketing gold, waiting to be mined.   It’s database marketing,...

Avoid Direct Mail Fatigue...

As we are fond of reminding our clients, direct mail is alive and well in the digital age....

Video Mailers: The Future...

Videos have mass appeal: that’s obvious from the popularity of YouTube and Facebook. (More...

Nurture Customer & Prospe...

Generating leads, nurturing prospects. There was a time when marketing did one and sales d...

7 Direct Mail Tips and Tr...

Make your direct mail campaign into the workhorse it was always intended to be by followin...

6 Tips to Make Your Next ...

It makes sense to test your product with consumers before you go all-out with a product la...

4 Tips When Using Direct ...

As our clients continue to expand their inbound digital marketing efforts, we hear a lot o...

New USPS Postal Rates Tak...

New USPS postal rates take effect January 21, 2018. Marketing Mail (formerly known as Stan...

The Role of Direct Mail i...

If people are looking at and researching products and services online, it makes sense to f...

Win Back Customers Withou...

When it comes to marketing, companies spend a lot of time and money on the acquisition of ...

6 Tips for Generating Lea...

  The digital age has changed the buying process, which means the way we market and genera...

6 Most-Read Direct Mail A...

A quick scan of the headlines from our six most popular direct mail articles of 2017 shows...

Maximize Your Marketing w...

  Right offer, right audience, right time—those have been marketing’s three tent poles sin...

Is Augmented Reality the ...

From direct mail’s inherent trustworthiness to its usefulness in boosting online marketing...

2018 Planning: How to Inc...

The temperatures are dropping, the days are getting shorter, and almost all the leaves hav...

How to Use IP Targeting f...

If you haven’t noticed by now, we’re pretty strong proponents of integrated marketing here...

5 Industries That Need To...

As marketers, we’re reaching customers in more diverse, personalized ways than ever before...

USPS Outlook for 2018: Pr...

This month, the United States Postal Service (USPS) filed proposed price changes for Marke...

3 Dangers of Rogue Market...

Your sales team is driven, resourceful, and creative. That’s what makes them such an asset...

Succeeding in the Age of ...

Today’s consumers are moving targets. To stay competitive, your message much reach them wh...

How To Increase Direct Ma...

You may already know that direct mail is still a highly effective marketing tactic with an...

5 Ways Direct Mail Can Bo...

  It’s no secret that marketing has been transformed by the advent of digital communicatio...

Data Security: Why Your P...

Unless you’re in a regulated industry, security probably isn’t the first thing that comes ...

5 Ways Marketing on Deman...

  In a recent blog, we covered the importance of brand management, developing a style guid...

You're Only As Strong As ...

  Of the contacts in your database, how many do you think you have inaccurate information ...

7 Things to Verify Before...

If you work in a regulated industry such as financial services or healthcare and have sens...

4 Ways to Build Trust wit...

In a study from Marketing Sherpa, 76% of surveyed consumers said they trusted traditional ...

5 Ways to Better Manage Y...

It’s no secret that the healthcare landscape has changed dramatically over the past few ye...

Do You Have a Business Co...

In our 24/7 business environment, customers expect (and often demand) 100% uptime. That me...

Do the Math: Measuring Mu...

While using a multi-channel marketing strategy may be a no-brainer, measuring its success ...

Streamworks' In-House Dig...

  Google dominates the world of online search, both paid and organic. If you’re seeking a ...

5 Tips To Make Sure Your ...

Machines are great. They can produce direct mail pieces quickly and reliably but sometimes...

Why Personalization Matte...

Using personalization in marketing is nothing new. From greeting customers at the door to ...

Beyond a First-Name Basis...

  96% of consumers acknowledge having received mistargeted promotional information and 94%...

Don't Make These 10 Commo...

When executed well, direct mail campaigns can be a highly effective marketing tool. Avoid ...

The Case for Long-Form Co...

Last year, Streamworks partnered with the Guthrie Theater in Minneapolis to design and imp...

10 Ways to Make Your Furn...

Sales events are a routine practice for furniture retailers, but do they actually work? Sh...

Millennials Are Mail-enni...

The newest ‘Mail Moments’ survey sponsored by USPS was conducted to understand the overall...

Pick the Right Paper for ...

Not all paper is created equal, and there isn’t just one type for every job. When choosing...

Why Your Healthcare Organ...

Marketing-on-demand software allows healthcare marketers to manage, customize, and distrib...

USPS Informed Delivery: C...

Editor’s note: this blog post was originally published in August 2016 and has been updated...

Four Secrets to a Highly ...

What happens when you acquire a new lead? Do you, A) Send it straight to sales? B) Enter i...

7 Winning Tips to Make Yo...

With the recent news about postage rates increasing for the first time in three years, it ...

New Streamworks Headquart...

On December 19th, Streamworks moved into a brand new headquarters in Blaine, Minnesota. Ou...

5 Values That Get Millenn...

Contrary to popular belief, millennials do in fact respond to traditional marketing method...

Streamline Asset Distribu...

All companies face logistical challenges in executing marketing plans. That’s true whether...

10 Emotional Copy Drivers...

  It’s no breakthrough that emotions are the key to consumers’ hearts (and wallets). What ...

Streamworks Named to Prin...

For the second consecutive year, Streamworks has been named in the Printing Impressions ‘4...

USPS Postal Rate Changes ...

Proposed postal rate changes filed by the United States Postal Service (USPS) in October 2...

Best, Worst, and Most "Me...

  To stay competitive in an evolving marketplace, many brands find it essential to underta...

Clean Data, Clean Profit:...

  Data changes are moving at the speed of light, requiring constant care and maintenance t...

Streamworks Completes Con...

Streamworks is pleased to announce that we have completed construction on our new, state-o...

ADA Compliant Web Design ...

Companies that have been waiting for the Department of Justice (DOJ) to publish the offici...

Direct Mail Inspiration :...

The biggest challenge with designing any direct mail piece is to create something compelli...

View Progress on Streamwo...

Streamworks has begun construction on its new 88,000 square foot headquarters in Blaine, M...

USPS Outlook for 2017 : :...

Change is on the horizon for the United States Postal Service (USPS). On October 12, 2016,...

Direct Mail + Digital Mar...

  Direct mail and digital are often treated as an either/or proposition.

Direct Mail Delivers Resu...

The numbers have spoken: by meeting your customers on the channels of their choosing, you ...

Introducing Stream360 : :...

Streamworks is excited to introduce our new print on demand platform, Stream360! Stream360...

Do the Math : : Measuring...

While using a multi-channel marketing strategy may be a no-brainer, measuring its success ...

Avoid These Common Market...

Fourth quarter is just around the corner, and it is time to start getting your ducks in a ...

The Marketing Metrics Tha...

Our favorite way to describe the vast ocean of marketing metrics available to us these day...

Don't Make These Common P...

  Let’s face it: direct mail campaigns have a lot of moving parts.

6 USPS Direct Mail Promot...

  The USPS has announced six direct mail promotion programs offering incentives to increas...

Inside Google AdWords :: ...

It can be a challenge to determine the ROI of your Google AdWords campaigns without seeing...

Streamworks Moving Operat...

BLAINE, Minn. - Streamworks, a direct response marketing company based in Arden Hills, Min...

Use Behavior Insights to ...

When creating a new landing page, it’s easy to get caught up in the behind-the-scenes flur...

8 Direct Mail Programs Yo...

Your customer database has the potential to be marketing gold. But first you need to imple...

6 Secrets for Creating Be...

  Online users are insatiable when it comes to new content.

Use These Digital Tactics...

There is often a mental divide between digital and direct marketing. Not only is this a st...

3 Reasons Why Repeat Mail...

  One and done is better than none, but it’s far from using direct mail to its fullest pot...

The Role of Direct Market...

There is an important role for direct mail to play in your inbound marketing strategy. We ...

Use RFM Segmentation to C...

How do you market to your customers if you aren’t aware of their needs? Better yet, how do...

Multiple Marketing Channe...

We live in a very technology-dependent society, where everyone is connected to just about ...

USPS Postal Rate Decrease...

Effective April 10, 2016, the USPS will decrease postage rates by removing an exigent surc...

6 Lessons Content Markete...

These days, anyone with an online platform, something to say, and something to sell can ca...

Integrate Direct Mail & D...

Smart marketers are always looking for ways to lift response ways and incorporate multiple...

Do You Have a Business Co...

In our 24/7 business environment, customers expect (and often demand) 100% up-time. Do you...

5 Ways To Put Your Best M...

The New Year is the time to wipe the slate clean and start fresh. Mix it up this year and ...

USPS 2016 Promotions : : ...

Update 3.11.16 : : Postal rates will decrease April 10, 2016.  Click here to learn more. T...

Answer These 5 Questions ...

A buyer persona is a research-based representation of your ideal customers based on demogr...

USPS Postal Outlook for 2...

Update 3.11.16 : : Postal rates will decrease April 10, 2016. Click here to learn more. Th...

Ways to Track Marketing R...

Marketing campaigns essentially are investments. Like any smart investment, they need to b...

5 Tips For Successful Blo...

These days, it seems everyone has a blog—your teenager, your roommate, even your grandmoth...

Fact or Fiction?  100% Ac...

I've been in the direct mail industry a long time.  For many years, I was the marketer wor...

Four Signs It's Time for ...

Is your brand ready for a refresh? Though it seems like a strenuous process, consider what...

Stop Wasting Your Efforts...

SEO is ever-changing. With all the algorithm updates and SEO information circulating the i...

How to Create Calls-to-Ac...

Content marketing – it’s one of today’s buzzwords in marketing, and by implementing it you...

5 Things to Consider When...

You’ve invested your time and marketing dollars on finding new leads and building relation...

How to Find Leads That "L...

What if all of your leads were just as dedicated as your most-loyal customers? You know – ...

Streamworks Receives SOC1...

Arden Hills, Minn. (August 11, 2015) – Streamworks LLC, a Twin Cities integrated marketing...

Lifecycle Marketing : : W...

How much money are you leaving on the table by not having a solid plan in place for every ...

Five Time-Saving Printing...

When it comes to printing, let’s face it – there are a lot of moving parts. From the plann...

Don't Make These Seven Co...

Direct mail campaigns can be a highly effective marketing tool when done correctly. Avoidi...

Five Ways to Generate Mor...

Your website isn’t a silo. Marketers must utilize many other channels in order to maximize...

Why You Should Be Using T...

Have you looked to integrate your direct mail with other marketing activities, but didn’t ...

25 Website ‘Must Haves’ F...

We all know how important a website is to a business’s online strategy. Almost every busin...

4 Building Blocks of Succ...

Generating leads – both high in quantity and quality – is a marketer’s most important obje...

New USPS Postal Rates Tak...

Updated 5.7.15 :: The Postal Regulatory Commission approved the proposed rate increases, w...

4 Critical Questions Your...

So you've done the hard work of researching and identifying the keywords for your website,...

SEO News :: Google Making...

Google is implementing a significant change to the way it ranks websites in its search res...

6 Things You Need To Know...

Search engine optimization (SEO) can sometimes seem like a mysterious, mythical thing.  We...

How To Use Link Building ...

Every website on the internet has the goal of being in the number one position in search e...

USPS Delays April 26, 201...

Updated 4/22/15 :: The USPS has submitted a new postal rate proposal to the Postal Regulat...

8 Ways To Keep Website Vi...

Perhaps one of the biggest factors to keep visitors on your website is having a good, soli...

Don’t Make this Costly We...

Congratulations!  You've completed the work of evaluating your current website and have de...

New USPS Postal Rates Go ...

UPDATED 4/22/15 :: The USPS delayed the April 26, 2015 rate increase implementation and ha...

Streamworks Earns Multipl...

Arden Hills, MN, February 2014 – Streamworks LLC earned multiple awards for outstanding ac...

Does Your Website Design ...

You know the saying.  “You never get a second chance to make a first impression.”  Your we...

Is It Okay to Use Stock I...

Images can be a powerful element to any website but you need to use them wisely. For examp...

Data Profiling :: Learn M...

You know who they are.  They buy more.  They click through more. They’re your best custome...

Use Data Appending to Fin...

  Unless they’re regaling you with the details of their recent gall bladder surgery, there...

Data Segmenting :: Key to...

Send the right offer (or message) to the right audience at the right time.  It’s an old ma...

Resolve To Make Data Hygi...

Making New Year resolutions is a tradition for many of us.  We resolve to lose weight, eat...

A Fresh Set Of Expert Lea...

Your next customer could be across town -- or across the country. Today's marketplace give...

Marketing Analytics :: Ge...

Marketing campaigns essentially are investments. Like any smart investment, they need to b...

How Hard Are Your Marketi...

Is every single one of your marketing dollars working as hard as it could be? Streamworks ...

3 Tips For Finding The Pe...

Look around your office right now. Open your desk drawers. Check out your cubicle walls.  ...

7 Common SEO Mistakes And...

As we reflect and give thanks this week, we are especially thankful for good SEO. As marke...

Responsive Web Design :: ...

Mobile devices that connect to the Internet, better known as smart phones, are gaining pop...

Is Your Website Current o...

Having a responsive website, or a website that adjusts to different device types and scree...

Is Your Website a Lead Ge...

Does your company’s website generate a steady stream of new leads for your salespeople? If...

Blogging Do's & Don'ts

These days, it seems everyone has a blog—your teenager, your roommate, even your grandmoth...

Drip Marketing :: How To ...

It was one of the biggest phone calls of our contractor client's life: He and his wife wer...

Cut Out The Chaos With In...

Here’s a great Bloomberg BusinessWeek column on integrated marketing. Not only does the ti...

Your Best Salesperson Isn...

No matter how good you think they are, your salespeople aren't working hard enough. They a...

What Is Lifecycle Marketi...

That sucking sound you hear?

What Role Do Marketing Ch...

As strong proponents of lifecycle marketing, we believe it’s imperative to view marketing ...

What Is Your Customer's S...

In a recent study conducted by IPC Media, it was found that what we've come to know as “me...

Streamworks Acquires Imag...

Purchase Adds Strength to Expanded Digital Capabilities

Marketing :: From Silos t...

If you are like most marketers, you've probably taken a silo approach to your marketing. I...

The Power of Partners

Holmes & Watson

Streamworks Merger :: Wha...

It’s been a year of changes for Streamworks, the integrated marketing company we created b...

Streamworks Achieves SOC1...

Streamworks LLC, one of the Twin Cities’ leading integrated marketing communications organ...

2014 USPS Promotions Over...

Looking to get more bang for your postage buck? Then check out the line-up the USPS put to...

New 2014 Postage Rates In...

Like daylight savings time, the roll-over of new rates from the Post Office is beginning t...

Streamworks Achieves Grea...

The Printing Industry Midwest – the association representing the graphic arts communicatio...

Welcome to Streamworks

Welcome to Streamworks! We are excited to launch our next generation of direct marketing.

Designing Direct Mail For...

Just finishing up some industry reading and wanted to share this article: 6 Direct Mail Mi...

The Saturday Delivery Deb...

I’ll admit, when I first heard that the USPS was contemplating ending Saturday delivery a ...

Does Your Mail Piece Qual...

Here’s a handy tool via the USPS to help determine if you have the right size mailpiece to...

I Tried Direct Mail & It ...

Just a quick musing on a post I read today: I’m thinking we need a crash course in direct ...

FSM Change :: Don't Get C...

***Update May 13, 2013*** The USPS has updated the rules for folded self-mailer tabbing – ...

Changes To Folded Self-Ma...

We’ve been referencing the changes in Folded Self-Mailer (FSM) standards that the USPS wil...

Preparing Your Reply Mail...

The coming end to 2012 has raised a lot of concern for a lot of people – and for those of ...

Is EDDM Right For Your?

The USPS has recently introduced a new product to help small mailers target and send out t...

Put Your Brand Image In Y...

Been looking for ways to add something unique to your mail? The USPS recently announced a ...

An Update to the FSM Rule...

In January the USPS introduced new tabbing requirements for folded self-mailers, which req...

Using Data To Do Good

The New York Times published a very interesting and detailed article a couple weeks back o...

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