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Deploying Your Nonprofit ...

  There is a fear in the nonprofit sector about too much communication turning off your do...

Reduce Your Direct Mail C...

  Continuing with our Direct Mail Cost Reduction series, this week's topic is focuses on h...

Reduce Your Direct Mail C...

  Continuing with our Direct Mail Cost Reduction series, this week's topic is focuses on h...

Get Results This #GivingT...

  If you're a nonprofit, chances are you've heard of GivingTuesday.

Nonprofit Integrated Mark...

  We've covered a variety of mediums that you can use to get your message in front of your...

Reduce Your Direct Mail C...

  This week's topic focuses on how to reduce direct mail expenses by considering alternati...

Introducing our Nonprofit...

  Looking to revamp your nonprofit direct mail marketing efforts? Look no further than Lau...

Reduce Your Direct Mail C...

  This week's topic focuses on how to reduce direct mail expenses when using design templa...

Reduce Your Direct Mail C...

  This week's topic is focused on how to reduce direct mail expenses by selecting the righ...

Reduce Your Direct Mail C...

  Choosing the right paper for your direct mail campaign involves several factors, and cos...

Reduce Your Direct Mail C...

  There can be worthwhile postage discounts for drop-shipping your marketing mail for mail...

Reduce Your Direct Mail C...

  We are continuing our series on cost reduction strategies with a tip about mail producti...

Reduce Your Direct Mail C...

  We are continuing our series on cost reduction strategies with a tip about print product...

Reduce Your Direct Mail C...

  The most common question we get asked is, how can I reduce my direct mail cost?

How to Save Money and Boo...

  According to the USPS, 40% of direct marketing success depends on the customer list you ...

Creating a Wow-Worthy Non...

  These days you need a website, no matter what you're selling. A website works for you 24...

How to Effectively Fundra...

  Fundraising is an integral part of the nonprofit sector, and a necessary aspect of any m...

Donor-Centric Direct Mail

  Direct mail is going to be one of the essential tools in your arsenal as a nonprofit.

Streamworks Earns Multipl...

  Streamworks LLC earned multiple awards for outstanding achievement in the annual ‘Star o...

Nonprofit Marketing Colla...

  When it comes to marketing your nonprofit organization, you don't need to worry about be...

How to Increase Direct Ma...

  If you're looking to increase your direct mail response rates, there are a few things yo...

Getting Started with Nonp...

  If you don't know who you're marketing to, how do you even begin to craft your messaging...

Discover Easy Ways to Gro...

  Are you familiar with this phrase: "where are all the leads?"  

How to Drive More Traffic...

  Having the most attractive and responsive website in the world doesn't mean much if peop...

NEW USPS® POSTAGE RATES T...

  New Postage Rates from the United States Postal Service® go into effect on January 26, 2...

Nonprofit Branding 101: H...

  Your brand is the first touchpoint potential donors have with your mission and organizat...

What You Should Know Abou...

  When it comes to direct mail, Streamworks is a company you can trust.

Direct Mail for Acquisiti...

  Even in the digital age, direct mail continues to be one of the most effective marketing...

Introducing the Tradition...

  Increase donations with our newest format: the Traditional Appeal Letter Package.

Effective Marketing Tacti...

  According to Blue Corona, each month, consumers in the U.S. search more than 5 million t...

HIPAA Compliance Basics -...

 

Introducing the Legitimat...

  Make a powerful impact with our newest format: the Legitimate Letter Package.

How to Pinpoint Where You...

  Lead generation is a crucial part of any business, and knowing how people are finding yo...

How Fulfillment Can Help ...

  Depending on the nature of your business, you may find that storing and shipping your pr...

HIPAA Compliance Basics -...

  In Part 1 of this HIPAA Compliance Basics series, we looked at HIPAA history, and we def...

Who We Are and What We Do

At Streamworks, we believe offering a diverse range of services is essential to creating s...

Introducing the Eye-Catch...

  Capture their attention with our newest format: the Eye-Catching Invitation Package.

Why Direct Mail is Still ...

  When's the last time you opened an email from a company and felt like it was crafted jus...

5 Financial Marketing Hur...

  Marketing, especially in the digital realm, is a whole different beast when it comes to ...

HIPAA Compliance Basics -...

  HIPAA compliance is a daunting topic, but when broken down into smaller parts, it's much...

Introducing the Be Our Gu...

  Make a memorable impact with our newest format: the Be Our Guest Self-Mailer.

The Importance of Color i...

  When designing your print collateral — how do you effectively use text and colors to att...

What to Consider When Loo...

  All businesses experience some growing pains, but order fulfillment shouldn’t be one of ...

How to Choose a Print Par...

  When it comes to your business, choosing a print partner that you trust is one of the mo...

Introducing the Supersize...

    Wow recipients with our newest format: the Supersized Self-Mailer.

The Future of Retail in 2...

  The landscape of retail is changing, and even though there are concerns that digital is ...

Spice Up Your Direct Mail

  Did you know that according to a recent study, consumers prefer to receive direct mail v...

How SOC 2 Compliance Bene...

  In a previous blog post, we introduced SOC 2 compliance and its Five Trust Services Crit...

The Power of Direct Mail ...

  When you get to work and open your inbox, what's the first thing you do?

Introducing the Rapid Res...

  Boost your response rate by giving customers multiple ways to respond to your offer with...

Show-Me Marketing: Why Yo...

  What's the last online video you watched? You can picture it, right?

Direct Mail Ideas to Spar...

  Everyone wants their direct mail format to attract attention and result in sales.

How to Understand 2D Barc...

  At Streamworks, we use 2D barcode technology in many of our processes.

Introducing the Tear-off ...

    Get maximum efficiency with tear & use coupons with our newest format: the Tear-off Po...

Good Food and a Great Cau...

    On June 6, 2019, Streamworks held an all company Spring Barbecue that included a Sprin...

Why Loyalty Programs Shou...

  Generating brand loyalty isn't a new concept: several companies, from grocery stores to ...

Introducing the Stair Mai...

  Learn how the Stair Mailer gives you maximum real estate to present offers and informati...

How to Avoid Stale Non-Pr...

  We live in a time of near constant digital engagement: so how do you make sure your mess...

Streamworks Earns Multipl...

Streamworks LLC earned multiple awards for outstanding achievement in the annual ‘Star of ...

Introducing the Look-Alik...

  Get the look and appeal of an envelope without the extra cost with our new Look-Alike Se...

3 Essentials for Data-Sec...

  Data is one of your organizations most valuable assets, which is why it is vital to take...

How to Choose a Secure Pr...

  In today’s data-sensitive world, mishandling private customer information can have devas...

Introducing the Bold Tri-...

  See for yourself how the Bold Tri-Fold Self-Mailer truly delivers the "wow" factor by tr...

Introducing the Sneak Pee...

  Discover how the Sneak Peek Letter Package allows the recipient to view your customized ...

7 Essential Steps to Bett...

  Dirty data isn’t just a mess—it’s a menace.

Direct Mail Inspiration f...

  Designing a direct mail piece that actually piques your recipient’s interest can be chal...

Introducing the Stand Out...

  Watch this video to discover how the Stand Out Stretch Letter Package can boost response...

6 USPS Promotions to Take...

  The USPS has announced six direct mail promotion programs for 2019 aimed at boosting mai...

How to Incorporate Video ...

  As you plan your marketing mix for 2019, one of the necessary components to include in y...

NEW USPS POSTAL RATES TAK...

  New USPS postal rates take effect January 27, 2019.

Increase Direct Mail Accu...

  Direct mail often drives 10-30x higher response rates than digital tactics, especially a...

Geofencing & Remarketing:...

  As digital initiatives take up more and more of companies’ marketing budgets, many clien...

6 Most Popular Direct Mai...

  With the end of the year quickly approaching, we decided to take a look back at our most...

8 Tips to Trim Your Print...

  The New Year is right around the corner and you know what that means: while others are p...

Why You Should Track Your...

  When sending time-sensitive mailpieces such as checks, statements or sales offers, it’s ...

8 Ways Personalization Ca...

  When it comes to your marketing, a name could be the difference between mediocre and out...

Capture New Donors by Re-...

  Everyone has a website but is yours growing your donor base?

USPS Outlook for 2019: Pr...

  This month, the United States Postal Service (USPS) filed proposed price changes with th...

7 Direct Mail Formats Des...

  All direct mail is not created equal.

Tips on How to Plan an A/...

  One of the best ways to get to know your consumers is through A/B testing.

Using Emotion to Drive Re...

  In today’s world of dynamic keywords and search rankings, it’s easy for copywriters and ...

3 Keys to Effective Data-...

  For today’s marketer, information truly is power.   The wealth of data available to us t...

Using Direct Mail for Acq...

  Even in the digital age, direct mail continues to be one of the most effective marketing...

How to Increase Ad Conver...

  We’ve all felt the pain. You run a digital ad campaign, your click-through-rate is high ...

Stop Wasting Digital Ad S...

  The average adult spent 5.9 hours a day with digital media in 2017, so it’s no surprise ...

USPS Informed Delivery: I...

  Over the past couple years, this blog page has talked a lot about integrated marketing—t...

What Millennials Can Teac...

  If you’ve ever interacted with a little kid, they’ve most likely asked you the question,...

5 Ways to Lower Direct Ma...

  Even as digital marketing continues to command more of corporate america’s marketing bud...

Direct Mail Goes Digital:...

  In today’s tech-heavy world, it may seem counter-intuitive to announce that direct mail ...

Direct Mail Ideas to Help...

  Everyone wants their direct mail to not only look good, but also result in sales.

3 Tips to Get Out of a Ma...

  Are you starting to notice you’re not quite hitting the yearly marketing goals you plann...

Digital vs. Offset Printi...

  Mailers, brochures and sell sheets can all be effective tools in your marketing arsenal,...

Resources to Help You wit...

  There’s no one-size-fits-all approach to achieving a successful direct mail marketing ca...

Tips to Reduce Website Bo...

  In order to get website visitors into your sales funnel, you want low website bounce rat...

Our Top 4 Favorite Blogs ...

Integrated direct mail marketing programs are the name of the game here at Streamworks.

The Role of Direct Mail i...

  Outbound and inbound marketing are often treated as an either/or proposition.

Grow Sales By Re-Engaging...

  Everyone has a website but is yours growing your sales?  

How GDPR Will Impact U.S....

  The GDPR takes effect May 25, 2018 and is designed to unify data privacy requirements ac...

5 Things to Consider When...

  In the world of sales and marketing, paper is where ideas unfold and your brand story is...

Earth Day Tips for Produc...

  Research shows that two-thirds of global consumers prefer to give their business to comp...

How to Create Irresistibl...

In the golden age of outbound marketing, generating leads fell to a sales team armed with ...

9 Ideas To Increase Direc...

Whether launching a new campaign or trying to beat the control, direct marketers are alway...

Mining For Marketing Data...

At Streamworks, we call it marketing gold, waiting to be mined.   It’s database marketing,...

Avoid Direct Mail Fatigue...

As we are fond of reminding our clients, direct mail is alive and well in the digital age....

Video Mailers: The Future...

Videos have mass appeal: that’s obvious from the popularity of YouTube and Facebook. (More...

Nurture Customer & Prospe...

Generating leads, nurturing prospects. There was a time when marketing did one and sales d...

7 Direct Mail Tips and Tr...

  Make your direct mail campaign into the workhorse it was always intended to be by follow...

6 Tips to Make Your Next ...

It makes sense to test your product with consumers before you go all-out with a product la...

4 Tips When Using Direct ...

As our clients continue to expand their inbound digital marketing efforts, we hear a lot o...

New USPS Postal Rates Tak...

New USPS postal rates take effect January 21, 2018. Marketing Mail (formerly known as Stan...

The Role of Direct Mail i...

If people are looking at and researching products and services online, it makes sense to f...

Win Back Customers Withou...

When it comes to marketing, companies spend a lot of time and money on the acquisition of ...

6 Tips for Generating Lea...

  The digital age has changed the buying process, which means the way we market and genera...

6 Most-Read Direct Mail A...

A quick scan of the headlines from our six most popular direct mail articles of 2017 shows...

Maximize Your Marketing w...

  Right offer, right audience, right time—those have been marketing’s three tent poles sin...

Is Augmented Reality the ...

From direct mail’s inherent trustworthiness to its usefulness in boosting online marketing...

2018 Planning: How to Inc...

The temperatures are dropping, the days are getting shorter, and almost all the leaves hav...

How to Use IP Targeting f...

If you haven’t noticed by now, we’re pretty strong proponents of integrated marketing here...

5 Industries That Need To...

As marketers, we’re reaching customers in more diverse, personalized ways than ever before...

USPS Outlook for 2018: Pr...

This month, the United States Postal Service (USPS) filed proposed price changes for Marke...

3 Dangers of Rogue Market...

Your sales team is driven, resourceful, and creative. That’s what makes them such an asset...

Succeeding in the Age of ...

Today’s consumers are moving targets. To stay competitive, your message much reach them wh...

5 Ways Direct Mail Can Bo...

  It’s no secret that marketing has been transformed by the advent of digital communicatio...

Data Security: Why Your P...

  Unless you’re in a regulated industry, security probably isn’t the first thing that come...

5 Ways Marketing on Deman...

  In a recent blog, we covered the importance of brand management, developing a style guid...

You're Only As Strong As ...

  Of the contacts in your database, how many do you think you have inaccurate information ...

4 Ways to Build Trust wit...

In a study from Marketing Sherpa, 76% of surveyed consumers said they trusted traditional ...

5 Ways to Better Manage Y...

It’s no secret that the healthcare landscape has changed dramatically over the past few ye...

Do You Have a Business Co...

In our 24/7 business environment, customers expect (and often demand) 100% uptime. That me...

Do the Math: Measuring Mu...

While using a multi-channel marketing strategy may be a no-brainer, measuring its success ...

Streamworks' In-House Dig...

  Google dominates the world of online search, both paid and organic. If you’re seeking a ...

5 Tips To Make Sure Your ...

Machines are great. They can produce direct mail pieces quickly and reliably but sometimes...

Why Personalization Matte...

Using personalization in marketing is nothing new. From greeting customers at the door to ...

Beyond a First-Name Basis...

  96% of consumers acknowledge having received mistargeted promotional information and 94%...

Don't Make These 10 Commo...

When executed well, direct mail campaigns can be a highly effective marketing tool. Avoid ...

The Case for Long-Form Co...

Last year, Streamworks partnered with the Guthrie Theater in Minneapolis to design and imp...

10 Ways to Make Your Furn...

  Sales events are a routine practice for furniture retailers, but do they actually work? ...

Millennials Are Mail-enni...

The newest ‘Mail Moments’ survey sponsored by USPS was conducted to understand the overall...

Pick the Right Paper for ...

Not all paper is created equal, and there isn’t just one type for every job. When choosing...

Why Your Healthcare Organ...

Marketing-on-demand software allows healthcare marketers to manage, customize, and distrib...

USPS Informed Delivery: C...

Editor’s note: this blog post was originally published in August 2016 and has been updated...

Four Secrets to a Highly ...

What happens when you acquire a new lead? Do you, A) Send it straight to sales? B) Enter i...

7 Winning Tips to Make Yo...

With the recent news about postage rates increasing for the first time in three years, it ...

New Streamworks Headquart...

On December 19th, Streamworks moved into a brand new headquarters in Blaine, Minnesota. Ou...

5 Values That Get Millenn...

Contrary to popular belief, millennials do in fact respond to traditional marketing method...

Streamline Asset Distribu...

All companies face logistical challenges in executing marketing plans. That’s true whether...

10 Emotional Copy Drivers...

  It’s no breakthrough that emotions are the key to consumers’ hearts (and wallets). What ...

Streamworks Named to Prin...

For the second consecutive year, Streamworks has been named in the Printing Impressions ‘4...

USPS Postal Rate Changes ...

Proposed postal rate changes filed by the United States Postal Service (USPS) in October 2...

Best, Worst, and Most "Me...

  To stay competitive in an evolving marketplace, many brands find it essential to underta...

Streamworks Completes Con...

Streamworks is pleased to announce that we have completed construction on our new, state-o...

ADA Compliant Web Design ...

Companies that have been waiting for the Department of Justice (DOJ) to publish the offici...

Direct Mail Inspiration :...

The biggest challenge with designing any direct mail piece is to create something compelli...

View Progress on Streamwo...

Streamworks has begun construction on its new 88,000 square foot headquarters in Blaine, M...

USPS Outlook for 2017 : :...

Change is on the horizon for the United States Postal Service (USPS). On October 12, 2016,...

Direct Mail + Digital Mar...

  Direct mail and digital are often treated as an either/or proposition.

Direct Mail Delivers Resu...

  The numbers have spoken: by meeting your customers on the channels of their choosing, yo...

Introducing Stream360 : :...

Streamworks is excited to introduce our new print on demand platform, Stream360! Stream360...

Do the Math : : Measuring...

While using a multi-channel marketing strategy may be a no-brainer, measuring its success ...

Avoid These Common Market...

Fourth quarter is just around the corner, and it is time to start getting your ducks in a ...

The Marketing Metrics Tha...

Our favorite way to describe the vast ocean of marketing metrics available to us these day...

Don't Make These Common P...

  Let’s face it: direct mail campaigns have a lot of moving parts.

6 USPS Direct Mail Promot...

  The USPS has announced six direct mail promotion programs offering incentives to increas...

Inside Google AdWords :: ...

It can be a challenge to determine the ROI of your Google AdWords campaigns without seeing...

Streamworks Moving Operat...

BLAINE, Minn. - Streamworks, a direct response marketing company based in Arden Hills, Min...

Use Behavior Insights to ...

When creating a new landing page, it’s easy to get caught up in the behind-the-scenes flur...

8 Direct Mail Programs Yo...

Your customer database has the potential to be marketing gold. But first you need to imple...

6 Secrets for Creating Be...

  Online users are insatiable when it comes to new content.

Use These Digital Tactics...

There is often a mental divide between digital and direct marketing. Not only is this a st...

3 Reasons Why Repeat Mail...

  One and done is better than none, but it’s far from using direct mail to its fullest pot...

The Role of Direct Market...

There is an important role for direct mail to play in your inbound marketing strategy. We ...

Use RFM Segmentation to C...

How do you market to your customers if you aren’t aware of their needs? Better yet, how do...

Multiple Marketing Channe...

We live in a very technology-dependent society, where everyone is connected to just about ...

USPS Postal Rate Decrease...

Effective April 10, 2016, the USPS will decrease postage rates by removing an exigent surc...

6 Lessons Content Markete...

These days, anyone with an online platform, something to say, and something to sell can ca...

Integrate Direct Mail & D...

Smart marketers are always looking for ways to lift response ways and incorporate multiple...

Do You Have a Business Co...

In our 24/7 business environment, customers expect (and often demand) 100% up-time. Do you...

5 Ways To Put Your Best M...

The New Year is the time to wipe the slate clean and start fresh. Mix it up this year and ...

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