Work Smarter, Not Harder ...
Our most popular direct mail tool — the Streamworks Postage Guide — just got updated to ...
Our most popular direct mail tool — the Streamworks Postage Guide — just got updated to ...
Generating unique campaigns for different segments of your direct program is a great way...
According to the Direct Marketing Association, the average direct mail response rate is...
Direct mail is still the tried and true way to engage with your customers.
Encourage offer redemption with the Scratch-off Mailer.
It's no secret that personalization is one of the most effective ways to engage with you...
Customizing your next direct mail campaign is easier when you have a hands-on resource t...
Websites have been experiencing a tremendous surge in traffic as consumers turn to digit...
Regarding direct mail, the phrase "variable data" gets thrown out quite a bit. But what ...
Many direct marketers believe an envelope with a stamp will get noticed more often and p...
Boost response rates by incorporating cards into your mailer with the Max Gifter.
Holding fundraising events is one of the best ways to engage and interact with your supp...
What would you say if we told you that over 20 million consumers have signed up for Info...
Boost response rates by incorporating cards into your mailer with the Max Gifter.
We have some exciting news to share. On January 4, 2021, Streamworks acquired Mail Sourc...
Personalization on the outside of an envelope is a proven way to boost open rates, and u...
Leave a big impact in a compact format: the Zipper Mailer.
The only way to sustain your business and retain your customers is to communicate effect...
In an age where we're still recovering from the uncertainty of the pandemics' effects on...
In Part One of this series, we went over content ideas for January-June, as well as rule...
Email marketing is one of the most common digital outreach campaigns focused on building...
Our most popular direct mail tool — the Streamworks Postage Guide — just dropped, and yo...
Increase your response rate with a special gift for your direct mail recipients with new...
A welcome email is your chance to make the right first impression on potential clients. ...
There is a fear in the nonprofit sector about too much communication turning off your do...
Continuing with our Direct Mail Cost Reduction series, this week's topic is focuses on h...
Continuing with our Direct Mail Cost Reduction series, this week's topic is focuses on h...
If you're a nonprofit, chances are you've heard of GivingTuesday.
We've covered a variety of mediums that you can use to get your message in front of your...
This week's topic focuses on how to reduce direct mail expenses by considering alternati...
Looking to revamp your nonprofit direct mail marketing efforts? Look no further than Lau...
This week's topic focuses on how to reduce direct mail expenses when using design templa...
This week's topic is focused on how to reduce direct mail expenses by selecting the righ...
In Part One of this series, we discussed the variety of ways that digital marketing can ...
Choosing the right paper for your direct mail campaign involves several factors, and cos...
There can be worthwhile postage discounts for drop-shipping your marketing mail for mail...
We are continuing our series on cost reduction strategies with a tip about mail producti...
We are continuing our series on cost reduction strategies with a tip about print product...
The most common question we get asked is, how can I reduce my direct mail cost?
When it comes to your digital marketing efforts, four key areas hold the highest importa...
In today's world of constant engagement, social media is a marketing must. The numbers d...
According to the USPS, 40% of direct marketing success depends on the customer list you ...
These days you need a website, no matter what you're selling. A website works for you 24...
Fundraising is an integral part of the nonprofit sector, and a necessary aspect of any m...
Direct mail is going to be one of the essential tools in your arsenal as a nonprofit.
Streamworks LLC earned multiple awards for outstanding achievement in the annual ‘Star o...
When it comes to marketing your nonprofit organization, you don't need to worry about be...
If you're looking to increase your direct mail response rates, there are a few things yo...
If you don't know who you're marketing to, how do you even begin to craft your messaging...
Are you familiar with this phrase: "where are all the leads?"
Having the most attractive and responsive website in the world doesn't mean much if peop...
New Postage Rates from the United States Postal Service® go into effect on January 26, 2...
Your brand is the first touchpoint potential donors have with your mission and organizat...
When it comes to direct mail, Streamworks is a company you can trust.
Even in the digital age, direct mail continues to be one of the most effective marketing...
Increase donations with our newest format: the Traditional Appeal Letter Package.
Digital marketing tends to be dynamic. What works well today may not work tomorrow.
According to Blue Corona, each month, consumers in the U.S. search more than 5 million t...
Make a powerful impact with our newest format: the Legitimate Letter Package.
Lead generation is a crucial part of any business, and knowing how people are finding yo...
Depending on the nature of your business, you may find that storing and shipping your pr...
In Part 1 of this HIPAA Compliance Basics series, we looked at HIPAA history, and we def...
At Streamworks, we believe offering a diverse range of services is essential to creating s...
Capture their attention with our newest format: the Eye-Catching Invitation Package.
When's the last time you opened an email from a company and felt like it was crafted jus...
Marketing, especially in the digital realm, is a whole different beast when it comes to ...
HIPAA compliance is a daunting topic, but when broken down into smaller parts, it's much...
Make a memorable impact with our newest format: the Be Our Guest Self-Mailer.
When designing your print collateral — how do you effectively use text and colors to att...
All businesses experience some growing pains, but order fulfillment shouldn’t be one of ...
When it comes to your business, choosing a print partner that you trust is one of the mo...
Wow recipients with our newest format: the Supersized Self-Mailer.
The landscape of retail is changing, and even though there are concerns that digital is ...
Did you know that according to a recent study, consumers prefer to receive direct mail v...
In a previous blog post, we introduced SOC 2 compliance and its Five Trust Services Crit...
When you get to work and open your inbox, what's the first thing you do?
Boost your response rate by giving customers multiple ways to respond to your offer with...
What's the last online video you watched? You can picture it, right?
Everyone wants their direct mail format to attract attention and result in sales.
At Streamworks, we use 2D barcode technology in many of our processes.
Get maximum efficiency with tear & use coupons with our newest format: the Tear-of...
On June 6, 2019, Streamworks held an all company Spring Barbecue that included a Sprin...
Generating brand loyalty isn't a new concept: several companies, from grocery stores to ...
Learn how the Stair Mailer gives you maximum real estate to present offers and informati...
We live in a time of near constant digital engagement: so how do you make sure your mess...
Streamworks LLC earned multiple awards for outstanding achievement in the annual ‘Star of ...
Get the look and appeal of an envelope without the extra cost with our new Look-Alike Se...
Data is one of your organizations most valuable assets, which is why it is vital to take...
In today’s data-sensitive world, mishandling private customer information can have devas...
See for yourself how the Bold Tri-Fold Self-Mailer truly delivers the "wow" factor by tr...
Discover how the Sneak Peek Letter Package allows the recipient to view your customized ...
Dirty data isn’t just a mess—it’s a menace.
Designing a direct mail piece that actually piques your recipient’s interest can be chal...
Watch this video to discover how the Stand Out Stretch Letter Package can boost response...
When it comes to online content, there’s one constant: the rules are always changing.
The USPS has announced six direct mail promotion programs for 2019 aimed at boosting mai...
As you plan your marketing mix for 2019, one of the necessary components to include in y...
New USPS postal rates take effect January 27, 2019.
Direct mail often drives 10-30x higher response rates than digital tactics, especially a...
As digital initiatives take up more and more of companies’ marketing budgets, many clien...
With the end of the year quickly approaching, we decided to take a look back at our most...
The New Year is right around the corner and you know what that means: while others are p...
When sending time-sensitive mailpieces such as checks, statements or sales offers, it’s ...
When it comes to your marketing, a name could be the difference between mediocre and out...
Everyone has a website but is yours growing your donor base?
This month, the United States Postal Service (USPS) filed proposed price changes with th...
All direct mail is not created equal.
One of the best ways to get to know your consumers is through A/B testing.
In today’s world of dynamic keywords and search rankings, it’s easy for copywriters and ...
For today’s marketer, information truly is power. The wealth of data available to us t...
Even in the digital age, direct mail continues to be one of the most effective marketing...
We’ve all felt the pain. You run a digital ad campaign, your click-through-rate is high ...
The average adult spent 5.9 hours a day with digital media in 2017, so it’s no surprise ...
Over the past couple years, this blog page has talked a lot about integrated marketing—t...
If you’ve ever interacted with a little kid, they’ve most likely asked you the question,...
Even as digital marketing continues to command more of corporate america’s marketing bud...
In today’s tech-heavy world, it may seem counter-intuitive to announce that direct mail ...
Everyone wants their direct mail to not only look good, but also result in sales.
Are you starting to notice you’re not quite hitting the yearly marketing goals you plann...
Mailers, brochures and sell sheets can all be effective tools in your marketing arsenal,...
There’s no one-size-fits-all approach to achieving a successful direct mail marketing ca...
In order to get website visitors into your sales funnel, you want low website bounce rat...
Integrated direct mail marketing programs are the name of the game here at Streamworks.
Outbound and inbound marketing are often treated as an either/or proposition.
Everyone has a website but is yours growing your sales?
The GDPR takes effect May 25, 2018 and is designed to unify data privacy requirements ac...
In the world of sales and marketing, paper is where ideas unfold and your brand story is...
Research shows that two-thirds of global consumers prefer to give their business to comp...
You’re not alone. In January, Facebook announced it was making changes to its news fee...
In the golden age of outbound marketing, generating leads fell to a sales team armed with ...
Whether launching a new campaign or trying to beat the control, direct marketers are alway...
We’ve talked often in this blog about the virtues of integrating digital and offline tacti...
At Streamworks, we call it marketing gold, waiting to be mined. It’s database marketing,...
As we are fond of reminding our clients, direct mail is alive and well in the digital age....
Videos have mass appeal: that’s obvious from the popularity of YouTube and Facebook. (More...
Generating leads, nurturing prospects. There was a time when marketing did one and sales d...
Make your direct mail campaign into the workhorse it was always intended to be by follow...
It makes sense to test your product with consumers before you go all-out with a product la...
As our clients continue to expand their inbound digital marketing efforts, we hear a lot o...
New USPS postal rates take effect January 21, 2018. Marketing Mail (formerly known as Stan...
If people are looking at and researching products and services online, it makes sense to f...
When it comes to marketing, companies spend a lot of time and money on the acquisition of ...
The digital age has changed the buying process, which means the way we market and genera...
The exponential advance of digital communication can make it tough to know where to place ...
A quick scan of the headlines from our six most popular direct mail articles of 2017 shows...
Right offer, right audience, right time—those have been marketing’s three tent poles sin...
From direct mail’s inherent trustworthiness to its usefulness in boosting online marketing...
The temperatures are dropping, the days are getting shorter, and almost all the leaves hav...
If you haven’t noticed by now, we’re pretty strong proponents of integrated marketing here...
As marketers, we’re reaching customers in more diverse, personalized ways than ever before...
This month, the United States Postal Service (USPS) filed proposed price changes for Marke...
When businesses first started employing email marketing, it was common to use the old spra...
Your sales team is driven, resourceful, and creative. That’s what makes them such an asset...
Today’s consumers are moving targets. To stay competitive, your message much reach them wh...
Email is still the most effective online channel for lead generation. And there’s a lot to...
It’s no secret that marketing has been transformed by the advent of digital communicatio...
Unless you’re in a regulated industry, security probably isn’t the first thing that come...
In a recent blog, we covered the importance of brand management, developing a style guid...
Of the contacts in your database, how many do you think you have inaccurate information ...
In a study from Marketing Sherpa, 76% of surveyed consumers said they trusted traditional ...
It’s no secret that the healthcare landscape has changed dramatically over the past few ye...
In our 24/7 business environment, customers expect (and often demand) 100% uptime. That me...
While using a multi-channel marketing strategy may be a no-brainer, measuring its success ...
Google dominates the world of online search, both paid and organic. If you’re seeking a ...
Machines are great. They can produce direct mail pieces quickly and reliably but sometimes...
Using personalization in marketing is nothing new. From greeting customers at the door to ...
96% of consumers acknowledge having received mistargeted promotional information and 94%...
When executed well, direct mail campaigns can be a highly effective marketing tool. Avoid ...
Last year, Streamworks partnered with the Guthrie Theater in Minneapolis to design and imp...
Sales events are a routine practice for furniture retailers, but do they actually work? ...
The newest ‘Mail Moments’ survey sponsored by USPS was conducted to understand the overall...
Not all paper is created equal, and there isn’t just one type for every job. When choosing...
Marketing-on-demand software allows healthcare marketers to manage, customize, and distrib...
Email marketing databases decay at an average rate of 2% per month, which means you can ex...
Editor’s note: this blog post was originally published in August 2016 and has been updated...
What happens when you acquire a new lead? Do you, A) Send it straight to sales? B) Enter i...
With the recent news about postage rates increasing for the first time in three years, it ...
On December 19th, Streamworks moved into a brand new headquarters in Blaine, Minnesota. Ou...
Contrary to popular belief, millennials do in fact respond to traditional marketing method...
Editor’s Note: This blog post was originally published in April, 2016 and has been updated...
All companies face logistical challenges in executing marketing plans. That’s true whether...
It’s no breakthrough that emotions are the key to consumers’ hearts (and wallets). What ...
For the second consecutive year, Streamworks has been named in the Printing Impressions ‘4...
Proposed postal rate changes filed by the United States Postal Service (USPS) in October 2...
To stay competitive in an evolving marketplace, many brands find it essential to underta...
Streamworks is pleased to announce that we have completed construction on our new, state-o...
Companies that have been waiting for the Department of Justice (DOJ) to publish the offici...
The biggest challenge with designing any direct mail piece is to create something compelli...
Streamworks has begun construction on its new 88,000 square foot headquarters in Blaine, M...
Change is on the horizon for the United States Postal Service (USPS). On October 12, 2016,...
Your email database is a powerful resource for capturing leads, nurturing customer loyalty...
When we polled fellow marketers on the social media challenges they face, it became loud a...
Direct mail and digital are often treated as an either/or proposition.
The numbers have spoken: by meeting your customers on the channels of their choosing, yo...
Streamworks is excited to introduce our new print on demand platform, Stream360! Stream360...
While using a multi-channel marketing strategy may be a no-brainer, measuring its success ...
Fourth quarter is just around the corner, and it is time to start getting your ducks in a ...
Our favorite way to describe the vast ocean of marketing metrics available to us these day...
Your email list is the one medium of digital communication over which you have full reig...
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