The Power of Monthly Giving: Building a Sustainable Future
Monthly giving programs offer a reliable and steady income stream, empowering nonprofits to plan,...
Monthly giving programs offer a reliable and steady income stream, empowering nonprofits to plan,...
In our ever-evolving landscape of charitable giving, one demographic stands out as a beacon of hope...
In the dynamic landscape of nonprofit fundraising, staying ahead often means leveraging...
Personal data has become a valuable commodity in today's interconnected world, often collected,...
In today's digital age, email marketing has become a staple for businesses looking to reach their...
We've highlighted other promotions & incentive programs that USPS® is running this year, and the...
AI and ChatGPT, in particular, have been causing quite a bit of commotion in the nonprofit space...
ChatGPT has been creating ripples since it was launched in November 2022, taking workplaces by...
We've highlighted other promotions & incentive programs that USPS® is running this year, and the...
With so many direct mail fundraising trends, we thought hearing directly from non profit...
Our most popular direct mail tool is here with the latest changes from the United States Postal...
We're continuing with our series on nonprofit digital marketing best practices, and this post will...
We've highlighted other promotions & incentive programs that USPS® is running this year, and the...
As you know, there are different types of donors—each requiring a unique and tailored message that...
Since its effective date on May 25, 2018, the European Union’s (EU) General Data Protection...
USPS® has proposed rate increases; if approved, the updates will go into effect on July 9th.
We've highlighted other promotions & incentive programs that USPS® is running this year, and the...
Previously, we covered Four U.S. Data Privacy Laws You Need To Know. In that post, we learned that...
Digital marketing is necessary for nonprofit marketing and pretty much everything nowadays.
Every direct mail marketer aspires to effectively and affordably contact their target demographic...
Your sales team is driven, resourceful, and creative. That’s what makes them such an asset to your...
Some may think printing is dead but boy, are they wrong.
You work hard: we get it. And half the battle is finding ways to reach out to potential donors.
Like the other promotions & incentive programs that USPS® is running this year, the Personalized...
As a result of the pandemic, the nature of fundraising has changed over the last few years.
The United States Postal Service® is running several promotions throughout the year to help reduce...
As a marketer, you must stay on top of trends and have strategies to keep current.
Our most popular direct mail tool — the Streamworks Postage Guide — is here with the latest changes...
Even the most loyal supporters can lose interest. Gamification is a great way to keep donors...
Email marketing is a key step for any business when it comes to engaging with customers, so it is...
Except for December 31st, Giving Tuesday is the most charitable day of the year.
Data privacy laws exist to protect individuals' personally identifiable information (PII) from...
Did you know that American businesses, on average, spend $20 billion a year on promotional products?
Direct mail marketing is a tried-and-true way to promote your business. Using the right strategies...
When recruiting new donors or even impressing sustainers, having an annual report that grabs and...
Managing vulnerabilities and patches are vital components of your company's IT and security game...
You've decided you want to purchase some promo items for your business — now what?
Marketing is a huge part of doing business everywhere. From retail to business-to-business (B2B)...
When you order something online from consumer retailers, you know EXACTLY when your item will...
With six months of 2022 under our belts, it's an excellent time to see what has been working for...
We've all heard the news. It seems a major new one comes out every month or two. They have creative...
There's nothing like receiving something free that you can use on a regular basis, right?
Customer testimonials are some of the most powerful proof you have when it comes to showing...
At Streamworks, we pride ourselves on offering solutions. Below are some key takeaways regarding...
In a previous post, we shared how to start protecting your sensitive data.
Many people want to ensure we're taking better care of ourselves and our loved ones, whether that...
Modern growth marketing requires companies to adopt a multi-channel marketing approach.
Many people say that a donor isn’t a donor until they’ve made their second gift.
In a previous article, we discussed how to start protecting sensitive data. We defined sensitive...
Lets be honest—how many of us have kept that cool pen we used at the bank, or still use the letter...
There are so many different marketing strategies online right now, as online social media and...
There is nothing worse than having to call customer service for a problem.
When you order something online from consumer retailers, you know EXACTLY when your item will...
Let's start with a definition. Sensitive data is any private and confidential information that you...
With online shopping still a booming industry, how do you reach your customers where they are so...
A picture is worth a thousand words, but compelling copy is just as important.
Today, online fundraising platforms offer a convenience that appeals to many donors.
When a business collides with a disaster head-on, a few sobering statistics emerge: • The United...
The real estate market is booming these days—so why not gift your client something that they can...
A great stewardship program starts with making donors feel valued.
You hear people say that there's a science behind finding the right time to send an email to ensure...
According to Bloomerang, the average retention rate is a measly 30% for first-time donors.
Imagine this scene: little Billy is cruising along on his bike when he comes across an anthill. He...
Brick and mortar furniture stores are starting to see a resurgence in foot traffic as the COVID...
Did you know that your letter-size mailpiece won't qualify for automated rates unless it meets the...
Bridge the gap between online and offline marketing with Postal Remarketing.
In the first article of this series, we defined encryption, introduced encryption types and...
When it comes to shaking off the winter blues, many turn to healthy habits to prepare us for spring.
Give your guests the tools they need to attend your event and feel welcome with an engaging direct...
Planning events is stressful enough without worrying about getting people to show up.
During the quest to find the best direct mail vendor for your needs, you'll undoubtedly look at the...
Our most popular direct mail tool — the Streamworks Postage Guide — just got updated to reflect the...
The new year will soon be upon us, which means it's time to start thinking about what promo...
We live in an age where working from home has become the new normal, which means it's not always...
You see them everywhere — on pens, tote bags, t-shirts, coffee mugs — you name it.
Did you know that promotional products are one of the oldest forms of advertising? It's true!
Look around your office right now. Open your desk drawers. Check out your cubicle walls.
Generating unique campaigns for different segments of your direct program is a great way to...
According to the Direct Marketing Association, the average direct mail response rate is between 5%...
Direct mail is still the tried and true way to engage with your customers.
Encourage offer redemption with the Scratch-off Mailer.
It's no secret that personalization is one of the most effective ways to engage with your consumers.
Customizing your next direct mail campaign is easier when you have a hands-on resource to help.
Websites have been experiencing a tremendous surge in traffic as consumers turn to digital...
Regarding direct mail, the phrase "variable data" gets thrown out quite a bit. But what does it...
Many direct marketers believe an envelope with a stamp will get noticed more often and portray a...
Boost response rates by incorporating cards into your mailer with the Max Gifter.
Holding fundraising events is one of the best ways to engage and interact with your supporters and...
What would you say if we told you that over 20 million consumers have signed up for Informed...
Boost response rates by incorporating cards into your mailer with the Max Gifter.
We have some exciting news to share. On January 4, 2021, Streamworks acquired Mail Source Inc., a...
Personalization on the outside of an envelope is a proven way to boost open rates, and using the...
Leave a big impact in a compact format: the Zipper Mailer.
The only way to sustain your business and retain your customers is to communicate effectively with...
In an age where we're still recovering from the uncertainty of the pandemics' effects on the...
In Part One of this series, we went over content ideas for January-June, as well as rules of thumb...
Email marketing is one of the most common digital outreach campaigns focused on building and...
Our most popular direct mail tool — the Streamworks Postage Guide — just dropped, and you're going...
Increase your response rate with a special gift for your direct mail recipients with new response...
A welcome email is your chance to make the right first impression on potential clients. It might...
There is a fear in the nonprofit sector about too much communication turning off your donors.
Continuing with our Direct Mail Cost Reduction series, this week's topic is focuses on how to...
Continuing with our Direct Mail Cost Reduction series, this week's topic is focuses on how to...
If you're a nonprofit, chances are you've heard of GivingTuesday.
We've covered a variety of mediums that you can use to get your message in front of your donors.
This week's topic focuses on how to reduce direct mail expenses by considering alternative...
Looking to revamp your nonprofit direct mail marketing efforts? Look no further than Launch Room!
This week's topic focuses on how to reduce direct mail expenses when using design templates.
This week's topic is focused on how to reduce direct mail expenses by selecting the right postage...
In Part One of this series, we discussed the variety of ways that digital marketing can drive...
Choosing the right paper for your direct mail campaign involves several factors, and cost...
There can be worthwhile postage discounts for drop-shipping your marketing mail for mailings that...
We are continuing our series on cost reduction strategies with a tip about mail production. Each...
We are continuing our series on cost reduction strategies with a tip about print production.
The most common question we get asked is, how can I reduce my direct mail cost?
When it comes to your digital marketing efforts, four key areas hold the highest importance: your...
In today's world of constant engagement, social media is a marketing must. The numbers don't lie:...
According to the USPS, 40% of direct marketing success depends on the customer list you use.
These days you need a website, no matter what you're selling. A website works for you 24/7, so you...
Fundraising is an integral part of the nonprofit sector, and a necessary aspect of any marketing...
Direct mail is going to be one of the essential tools in your arsenal as a nonprofit.
Streamworks LLC earned multiple awards for outstanding achievement in the annual ‘Star of...
When it comes to marketing your nonprofit organization, you don't need to worry about being...
If you're looking to increase your direct mail response rates, there are a few things you should...
If you don't know who you're marketing to, how do you even begin to craft your messaging? It's...
Are you familiar with this phrase: "where are all the leads?"
Having the most attractive and responsive website in the world doesn't mean much if people can't...
New Postage Rates from the United States Postal Service® go into effect on January 26, 2020, and...
Your brand is the first touchpoint potential donors have with your mission and organization. That...
When it comes to direct mail, Streamworks is a company you can trust.
Even in the digital age, direct mail continues to be one of the most effective marketing tactics...
Increase donations with our newest format: the Traditional Appeal Letter Package.
Digital marketing tends to be dynamic. What works well today may not work tomorrow.
According to Blue Corona, each month, consumers in the U.S. search more than 5 million times for...
Make a powerful impact with our newest format: the Legitimate Letter Package.
Lead generation is a crucial part of any business, and knowing how people are finding you is an...
In Part 1 of this HIPAA Compliance Basics series, we looked at HIPAA history, and we defined...
At Streamworks, we believe offering a diverse range of services is essential to creating success...
Capture their attention with our newest format: the Eye-Catching Invitation Package.
When's the last time you opened an email from a company and felt like it was crafted just for you?
Marketing, especially in the digital realm, is a whole different beast when it comes to the...
HIPAA compliance is a daunting topic, but when broken down into smaller parts, it's much easier to...
Make a memorable impact with our newest format: the Be Our Guest Self-Mailer.
When designing your print collateral — how do you effectively use text and colors to attract your...
When it comes to your business, choosing a print partner that you trust is one of the most...
Wow recipients with our newest format: the Supersized Self-Mailer.
The landscape of retail is changing, and even though there are concerns that digital is going to...
Did you know that according to a recent study, consumers prefer to receive direct mail vs. an email?
In a previous blog post, we introduced SOC 2 compliance and its Five Trust Services Criteria...
When you get to work and open your inbox, what's the first thing you do?
Boost your response rate by giving customers multiple ways to respond to your offer with our newest...
What's the last online video you watched? You can picture it, right?
Everyone wants their direct mail format to attract attention and result in sales.
At Streamworks, we use 2D barcode technology in many of our processes.
Get maximum efficiency with tear & use coupons with our newest format: the Tear-off Postcard.
On June 6, 2019, Streamworks held an all company Spring Barbecue that included a Spring-Cleaning...
Generating brand loyalty isn't a new concept: several companies, from grocery stores to high-end...
Learn how the Stair Mailer gives you maximum real estate to present offers and information in an...
We live in a time of near constant digital engagement: so how do you make sure your messaging...
Streamworks LLCearned multiple awards for outstanding achievement in the annual ‘Star of...
Get the look and appeal of an envelope without the extra cost with our new Look-Alike Self-Mailer.
Data is one of your organizations most valuable assets, which is why it is vital to take your data...
In today’s data-sensitive world, mishandling private customer information can have devastating...
See for yourself how the Bold Tri-Fold Self-Mailer truly delivers the "wow" factor by tripling in...
Discover how the Sneak Peek Letter Package allows the recipient to view your customized offer even...
Dirty data isn’t just a mess—it’s a menace.
Designing a direct mail piece that actually piques your recipient’s interest can be challenging.
Watch this video to discover how the Stand Out Stretch Letter Package can boost response and stand...
When it comes to online content, there’s one constant: the rules are always changing.
The USPS has announced six direct mail promotion programs for 2019 aimed at boosting mail volumes.
As you plan your marketing mix for 2019, one of the necessary components to include in your...
New USPS postal rates take effect January 27, 2019.
Direct mail often drives 10-30x higher response rates than digital tactics, especially among...
As digital initiatives take up more and more of companies’ marketing budgets, many clients are...
With the end of the year quickly approaching, we decided to take a look back at our most read blog...
The New Year is right around the corner and you know what that means: while others are party...
When sending time-sensitive mailpieces such as checks, statements or sales offers, it’s critical to...
When it comes to your marketing, a name could be the difference between mediocre and outstanding...
Everyone has a website but is yours growing your donor base?
This month, the United States Postal Service (USPS) filed proposed price changes with the Postal...
All direct mail is not created equal.
One of the best ways to get to know your consumers is through A/B testing.
In today’s world of dynamic keywords and search rankings, it’s easy for copywriters and content...
For today’s marketer, information truly is power. The wealth of data available to us thanks to...
Even in the digital age, direct mail continues to be one of the most effective marketing tactics...
We’ve all felt the pain. You run a digital ad campaign, your click-through-rate is high but your...
The average adult spent 5.9 hours a day with digital media in 2017, so it’s no surprise that...
Over the past couple years, this blog page has talked a lot about integrated marketing—the blend of...
If you’ve ever interacted with a little kid, they’ve most likely asked you the question, “Why?”...
Even as digital marketing continues to command more of corporate america’s marketing budgets,...
In today’s tech-heavy world, it may seem counter-intuitive to announce that direct mail is making a...
Everyone wants their direct mail to not only look good, but also result in sales.
Are you starting to notice you’re not quite hitting the yearly marketing goals you planned?
Mailers, brochures and sell sheets can all be effective tools in your marketing arsenal, but they...
There’s no one-size-fits-all approach to achieving a successful direct mail marketing...
In order to get website visitors into your sales funnel, you want low website bounce rates.
Outbound and inbound marketing are often treated as an either/or proposition.