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A Quick Guide to Patch Ma...

  Managing vulnerabilities and patches are vital components of your company's IT and secur...

Getting Promo Products? H...

  You've decided you want to purchase some promo items for your business — now what?

Which Is Better? Push Mar...

  Marketing is a huge part of doing business everywhere. From retail to business-to-busine...

Why IHUT? A Beginner's Gu...

  Before the pandemic, in-person testing for product development was the norm: i.e., testi...

USPS® Offers Additional S...

  When you order something online from consumer retailers, you know EXACTLY when your item...

What's Trending in the No...

  With six months of 2022 under our belts, it's an excellent time to see what has been wor...

A Quick Guide to Vulnerab...

  We've all heard the news. It seems a major new one comes out every month or two. They ha...

Promos that Resonate with...

  There's nothing like receiving something free that you can use on a regular basis, right...

Nonprofit Industry News

  At Streamworks, we pride ourselves on offering solutions.  Below are some key takeaways ...

How to Use Data Classific...

  In a previous post, we shared how to start protecting your sensitive data.

Healthcare Swag that Stic...

  Many people want to ensure we're taking better care of ourselves and our loved ones, whe...

Turn First-Time Donors in...

  Many people say that a donor isn’t a donor until they’ve made their second gift.

How to Protect Sensitive ...

  In a previous article, we discussed how to start protecting sensitive data. We defined s...

Promos That Won't Break t...

  Lets be honest—how many of us have kept that cool pen we used at the bank, or still use ...

Customer Service 101 for ...

  There is nothing worse than having to call customer service for a problem.

Using Informed Delivery t...

  When you order something online from consumer retailers, you know EXACTLY when your item...

How to Protect Sensitive ...

  Let's start with a definition.   Sensitive data is any private and confidential informat...

Memorable Mailable Promot...

  With online shopping still a booming industry, how do you reach your customers where the...

How to Write Copy that Co...

  A picture is worth a thousand words, but compelling copy is just as important.

Best Nonprofit Fundraisin...

  Today, online fundraising platforms offer a convenience that appeals to many donors.

What is Your Disaster Rec...

  When a business collides with a disaster head-on, a few sobering statistics emerge: • Th...

Real Promo Winners for Re...

  The real estate market is booming these days—so why not gift your client something that ...

Build Excitement with Don...

  A great stewardship program starts with making donors feel valued.

How to Make a Wow-Worthy ...

  According to Bloomerang, the average retention rate is a measly 30% for first-time donor...

BCP vs DRP: The Differenc...

  Imagine this scene: little Billy is cruising along on his bike when he comes across an a...

Promos With Purpose for F...

  Brick and mortar furniture stores are starting to see a resurgence in foot traffic as th...

Anatomy of a Mail Piece

  Did you know that your letter-size mailpiece won't qualify for automated rates unless it...

Convert Your Nonprofit We...

  Bridge the gap between online and offline marketing with Postal Remarketing.

Is Your Direct Mail Vendo...

  In the first article of this series, we defined encryption, introduced encryption types ...

Healthy Habits for the Wi...

  When it comes to shaking off the winter blues, many turn to healthy habits to prepare us...

Make a Memorable and Last...

  Give your guests the tools they need to attend your event and feel welcome with an engag...

Increase Engagement and E...

  Planning events is stressful enough without worrying about getting people to show up. 

Is Your Direct Mail Vendo...

  During the quest to find the best direct mail vendor for your needs, you'll undoubtedly ...

Great News in our 2022 Po...

  Our most popular direct mail tool — the Streamworks Postage Guide — just got updated to ...

Start 2022 With Sweet Swa...

  The new year will soon be upon us, which means it's time to start thinking about what pr...

Innovative Products for W...

  We live in an age where working from home has become the new normal, which means it's no...

Why Promo Products?

  You see them everywhere — on pens, tote bags, t-shirts, coffee mugs — you name it.

5 Winter Promo Must-Haves

  Did you know that promotional products are one of the oldest forms of advertising? It's ...

3 Tips For Finding The Pe...

  Look around your office right now. Open your desk drawers. Check out your cubicle walls.

How Tracking Can Elevate ...

  Generating unique campaigns for different segments of your direct program is a great way...

Stand Out with Permit Imp...

  According to the Direct Marketing Association,  the average direct mail response rate is...

How to Integrate QR Codes...

  Direct mail is still the tried and true way to engage with your customers.

Introducing the Scratch-o...

  Encourage offer redemption with the Scratch-off Mailer.

PURLs: What They Are and ...

  It's no secret that personalization is one of the most effective ways to engage with you...

Envelope Sample Kits from...

  Customizing your next direct mail campaign is easier when you have a hands-on resource t...

How Postal Remarketing Ca...

  Websites have been experiencing a tremendous surge in traffic as consumers turn to digit...

How Variable Data Can Ben...

  Regarding direct mail, the phrase "variable data" gets thrown out quite a bit. But what ...

Why You Should Be Using P...

  Many direct marketers believe an envelope with a stamp will get noticed more often and p...

Introducing the Pop-Up Ma...

  Boost response rates by incorporating cards into your mailer with the Max Gifter.

5 Techniques to Improve Y...

  Holding fundraising events is one of the best ways to engage and interact with your supp...

How Informed Delivery® Ca...

  What would you say if we told you that over 20 million consumers have signed up for Info...

Introducing the Max Gifte...

  Boost response rates by incorporating cards into your mailer with the Max Gifter.

Streamworks Acquires Mail...

  We have some exciting news to share. On January 4, 2021, Streamworks acquired Mail Sourc...

Personalize Your Next Cam...

  Personalization on the outside of an envelope is a proven way to boost open rates, and u...

Introducing the Zipper Ma...

    Leave a big impact in a compact format: the Zipper Mailer.

4 Ways to Shift Your Sell...

  In an age where we're still recovering from the uncertainty of the pandemics' effects on...

Deploying Your Nonprofit ...

  In Part One of this series, we went over content ideas for January-June, as well as rule...

NEW USPS® POSTAGE RATES T...

  Our most popular direct mail tool — the Streamworks Postage Guide — just dropped, and yo...

Introducing Direct Mail R...

  Increase your response rate with a special gift for your direct mail recipients with new...

Deploying Your Nonprofit ...

  There is a fear in the nonprofit sector about too much communication turning off your do...

Reduce Your Direct Mail C...

  Continuing with our Direct Mail Cost Reduction series, this week's topic is focuses on h...

Reduce Your Direct Mail C...

  Continuing with our Direct Mail Cost Reduction series, this week's topic is focuses on h...

Get Results This #GivingT...

  If you're a nonprofit, chances are you've heard of GivingTuesday.

Nonprofit Integrated Mark...

  We've covered a variety of mediums that you can use to get your message in front of your...

Reduce Your Direct Mail C...

  This week's topic focuses on how to reduce direct mail expenses by considering alternati...

Introducing our Nonprofit...

  Looking to revamp your nonprofit direct mail marketing efforts? Look no further than Lau...

Reduce Your Direct Mail C...

  This week's topic focuses on how to reduce direct mail expenses when using design templa...

Reduce Your Direct Mail C...

  This week's topic is focused on how to reduce direct mail expenses by selecting the righ...

Reduce Your Direct Mail C...

  Choosing the right paper for your direct mail campaign involves several factors, and cos...

Reduce Your Direct Mail C...

  There can be worthwhile postage discounts for drop-shipping your marketing mail for mail...

Reduce Your Direct Mail C...

  We are continuing our series on cost reduction strategies with a tip about mail producti...

Reduce Your Direct Mail C...

  We are continuing our series on cost reduction strategies with a tip about print product...

Reduce Your Direct Mail C...

  The most common question we get asked is, how can I reduce my direct mail cost?

How to Save Money and Boo...

  According to the USPS, 40% of direct marketing success depends on the customer list you ...

Creating a Wow-Worthy Non...

  These days you need a website, no matter what you're selling. A website works for you 24...

How to Effectively Fundra...

  Fundraising is an integral part of the nonprofit sector, and a necessary aspect of any m...

Donor-Centric Direct Mail

  Direct mail is going to be one of the essential tools in your arsenal as a nonprofit.

Streamworks Earns Multipl...

  Streamworks LLC earned multiple awards for outstanding achievement in the annual ‘Star o...

Nonprofit Marketing Colla...

  When it comes to marketing your nonprofit organization, you don't need to worry about be...

How to Increase Direct Ma...

  If you're looking to increase your direct mail response rates, there are a few things yo...

Getting Started with Nonp...

  If you don't know who you're marketing to, how do you even begin to craft your messaging...

Discover Easy Ways to Gro...

  Are you familiar with this phrase: "where are all the leads?"  

How to Drive More Traffic...

  Having the most attractive and responsive website in the world doesn't mean much if peop...

NEW USPS® POSTAGE RATES T...

  New Postage Rates from the United States Postal Service® go into effect on January 26, 2...

Nonprofit Branding 101: H...

  Your brand is the first touchpoint potential donors have with your mission and organizat...

What You Should Know Abou...

  When it comes to direct mail, Streamworks is a company you can trust.

Direct Mail for Acquisiti...

  Even in the digital age, direct mail continues to be one of the most effective marketing...

Introducing the Tradition...

  Increase donations with our newest format: the Traditional Appeal Letter Package.

Effective Marketing Tacti...

  According to Blue Corona, each month, consumers in the U.S. search more than 5 million t...

HIPAA Compliance Basics -...

 

Introducing the Legitimat...

  Make a powerful impact with our newest format: the Legitimate Letter Package.

How to Pinpoint Where You...

  Lead generation is a crucial part of any business, and knowing how people are finding yo...

How Fulfillment Can Help ...

  Depending on the nature of your business, you may find that storing and shipping your pr...

HIPAA Compliance Basics -...

  In Part 1 of this HIPAA Compliance Basics series, we looked at HIPAA history, and we def...

Who We Are and What We Do

At Streamworks, we believe offering a diverse range of services is essential to creating s...

Introducing the Eye-Catch...

  Capture their attention with our newest format: the Eye-Catching Invitation Package.

Why Direct Mail is Still ...

  When's the last time you opened an email from a company and felt like it was crafted jus...

5 Financial Marketing Hur...

  Marketing, especially in the digital realm, is a whole different beast when it comes to ...

HIPAA Compliance Basics -...

  HIPAA compliance is a daunting topic, but when broken down into smaller parts, it's much...

Introducing the Be Our Gu...

  Make a memorable impact with our newest format: the Be Our Guest Self-Mailer.

The Importance of Color i...

  When designing your print collateral — how do you effectively use text and colors to att...

What to Consider When Loo...

  All businesses experience some growing pains, but order fulfillment shouldn’t be one of ...

How to Choose a Print Par...

  When it comes to your business, choosing a print partner that you trust is one of the mo...

Introducing the Supersize...

    Wow recipients with our newest format: the Supersized Self-Mailer.

The Future of Retail in 2...

  The landscape of retail is changing, and even though there are concerns that digital is ...

Spice Up Your Direct Mail

  Did you know that according to a recent study, consumers prefer to receive direct mail v...

How SOC 2 Compliance Bene...

  In a previous blog post, we introduced SOC 2 compliance and its Five Trust Services Crit...

The Power of Direct Mail ...

  When you get to work and open your inbox, what's the first thing you do?

Introducing the Rapid Res...

  Boost your response rate by giving customers multiple ways to respond to your offer with...

Show-Me Marketing: Why Yo...

  What's the last online video you watched? You can picture it, right?

Direct Mail Ideas to Spar...

  Everyone wants their direct mail format to attract attention and result in sales.

How to Understand 2D Barc...

  At Streamworks, we use 2D barcode technology in many of our processes.

Introducing the Tear-off ...

    Get maximum efficiency with tear & use coupons with our newest format: the Tear-of...

Good Food and a Great Cau...

    On June 6, 2019, Streamworks held an all company Spring Barbecue that included a Sprin...

Why Loyalty Programs Shou...

  Generating brand loyalty isn't a new concept: several companies, from grocery stores to ...

Introducing the Stair Mai...

  Learn how the Stair Mailer gives you maximum real estate to present offers and informati...

How to Avoid Stale Non-Pr...

  We live in a time of near constant digital engagement: so how do you make sure your mess...

Streamworks Earns Multipl...

Streamworks LLC earned multiple awards for outstanding achievement in the annual ‘Star of ...

Introducing the Look-Alik...

  Get the look and appeal of an envelope without the extra cost with our new Look-Alike Se...

3 Essentials for Data-Sec...

  Data is one of your organizations most valuable assets, which is why it is vital to take...

How to Choose a Secure Pr...

  In today’s data-sensitive world, mishandling private customer information can have devas...

Introducing the Bold Tri-...

  See for yourself how the Bold Tri-Fold Self-Mailer truly delivers the "wow" factor by tr...

Introducing the Sneak Pee...

  Discover how the Sneak Peek Letter Package allows the recipient to view your customized ...

7 Essential Steps to Bett...

  Dirty data isn’t just a mess—it’s a menace.

Direct Mail Inspiration f...

  Designing a direct mail piece that actually piques your recipient’s interest can be chal...

Introducing the Stand Out...

  Watch this video to discover how the Stand Out Stretch Letter Package can boost response...

6 USPS Promotions to Take...

  The USPS has announced six direct mail promotion programs for 2019 aimed at boosting mai...

How to Incorporate Video ...

  As you plan your marketing mix for 2019, one of the necessary components to include in y...

NEW USPS POSTAL RATES TAK...

  New USPS postal rates take effect January 27, 2019.

Increase Direct Mail Accu...

  Direct mail often drives 10-30x higher response rates than digital tactics, especially a...

Geofencing & Remarketing:...

  As digital initiatives take up more and more of companies’ marketing budgets, many clien...

6 Most Popular Direct Mai...

  With the end of the year quickly approaching, we decided to take a look back at our most...

8 Tips to Trim Your Print...

  The New Year is right around the corner and you know what that means: while others are p...

Why You Should Track Your...

  When sending time-sensitive mailpieces such as checks, statements or sales offers, it’s ...

8 Ways Personalization Ca...

  When it comes to your marketing, a name could be the difference between mediocre and out...

Capture New Donors by Re-...

  Everyone has a website but is yours growing your donor base?

USPS Outlook for 2019: Pr...

  This month, the United States Postal Service (USPS) filed proposed price changes with th...

7 Direct Mail Formats Des...

  All direct mail is not created equal.

Tips on How to Plan an A/...

  One of the best ways to get to know your consumers is through A/B testing.

Using Emotion to Drive Re...

  In today’s world of dynamic keywords and search rankings, it’s easy for copywriters and ...

3 Keys to Effective Data-...

  For today’s marketer, information truly is power.   The wealth of data available to us t...

Using Direct Mail for Acq...

  Even in the digital age, direct mail continues to be one of the most effective marketing...

How to Increase Ad Conver...

  We’ve all felt the pain. You run a digital ad campaign, your click-through-rate is high ...

Stop Wasting Digital Ad S...

  The average adult spent 5.9 hours a day with digital media in 2017, so it’s no surprise ...

USPS Informed Delivery: I...

  Over the past couple years, this blog page has talked a lot about integrated marketing—t...

What Millennials Can Teac...

  If you’ve ever interacted with a little kid, they’ve most likely asked you the question,...

5 Ways to Lower Direct Ma...

  Even as digital marketing continues to command more of corporate america’s marketing bud...

Direct Mail Goes Digital:...

  In today’s tech-heavy world, it may seem counter-intuitive to announce that direct mail ...

Direct Mail Ideas to Help...

  Everyone wants their direct mail to not only look good, but also result in sales.

3 Tips to Get Out of a Ma...

  Are you starting to notice you’re not quite hitting the yearly marketing goals you plann...

Digital vs. Offset Printi...

  Mailers, brochures and sell sheets can all be effective tools in your marketing arsenal,...

Resources to Help You wit...

  There’s no one-size-fits-all approach to achieving a successful direct mail marketing ca...

Tips to Reduce Website Bo...

  In order to get website visitors into your sales funnel, you want low website bounce rat...

Our Top 4 Favorite Blogs ...

Integrated direct mail marketing programs are the name of the game here at Streamworks.

The Role of Direct Mail i...

  Outbound and inbound marketing are often treated as an either/or proposition.

Grow Sales By Re-Engaging...

  Everyone has a website but is yours growing your sales?  

How GDPR Will Impact U.S....

  The GDPR takes effect May 25, 2018 and is designed to unify data privacy requirements ac...

5 Things to Consider When...

  In the world of sales and marketing, paper is where ideas unfold and your brand story is...

Earth Day Tips for Produc...

  Research shows that two-thirds of global consumers prefer to give their business to comp...

How to Create Irresistibl...

In the golden age of outbound marketing, generating leads fell to a sales team armed with ...

9 Ideas To Increase Direc...

Whether launching a new campaign or trying to beat the control, direct marketers are alway...

Mining For Marketing Data...

At Streamworks, we call it marketing gold, waiting to be mined.   It’s database marketing,...

Avoid Direct Mail Fatigue...

As we are fond of reminding our clients, direct mail is alive and well in the digital age....

Video Mailers: The Future...

Videos have mass appeal: that’s obvious from the popularity of YouTube and Facebook. (More...

Nurture Customer & Prospe...

Generating leads, nurturing prospects. There was a time when marketing did one and sales d...

7 Direct Mail Tips and Tr...

  Make your direct mail campaign into the workhorse it was always intended to be by follow...

6 Tips to Make Your Next ...

It makes sense to test your product with consumers before you go all-out with a product la...

4 Tips When Using Direct ...

As our clients continue to expand their inbound digital marketing efforts, we hear a lot o...

New USPS Postal Rates Tak...

New USPS postal rates take effect January 21, 2018. Marketing Mail (formerly known as Stan...

The Role of Direct Mail i...

If people are looking at and researching products and services online, it makes sense to f...

Win Back Customers Withou...

When it comes to marketing, companies spend a lot of time and money on the acquisition of ...

6 Tips for Generating Lea...

  The digital age has changed the buying process, which means the way we market and genera...

6 Most-Read Direct Mail A...

A quick scan of the headlines from our six most popular direct mail articles of 2017 shows...

Maximize Your Marketing w...

  Right offer, right audience, right time—those have been marketing’s three tent poles sin...

Is Augmented Reality the ...

From direct mail’s inherent trustworthiness to its usefulness in boosting online marketing...

2018 Planning: How to Inc...

The temperatures are dropping, the days are getting shorter, and almost all the leaves hav...

How to Use IP Targeting f...

If you haven’t noticed by now, we’re pretty strong proponents of integrated marketing here...

USPS Outlook for 2018: Pr...

This month, the United States Postal Service (USPS) filed proposed price changes for Marke...

Succeeding in the Age of ...

Today’s consumers are moving targets. To stay competitive, your message much reach them wh...

5 Ways Direct Mail Can Bo...

  It’s no secret that marketing has been transformed by the advent of digital communicatio...

Data Security: Why Your P...

  Unless you’re in a regulated industry, security probably isn’t the first thing that come...

5 Ways Marketing on Deman...

  In a recent blog, we covered the importance of brand management, developing a style guid...

You're Only As Strong As ...

  Of the contacts in your database, how many do you think you have inaccurate information ...

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